Digital Marketing Specialist

Minneapolis, MN (Hybrid)

$32/hr – $41/hrMid Level4+ years expPart time

Posted 2 months ago

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Job Summary

Drive paid media and automation programs across social, display, and email to move leads through the funnel, while collaborating on creative, landing pages, and ongoing tests.

  • Paid media and CRM: Manage Meta/Google ads, audiences, retargeting, and lead nurture workflows to advance campaigns.
  • Creative & landing pages: Support ad creative production and update landing pages using existing templates to boost conversions.
  • Measurement & optimization: Track performance, produce insights, and run experiments to accelerate ROI.

Job Description

  • Execute and manage paid social media campaigns (Meta, Instagram, etc.)
  • Execute and manage paid display campaigns (Google, Feathr, etc.)
  • Build and optimize digital ads, audiences, and retargeting campaigns across channels
  • Create and update landing pages for marketing campaigns (using existing templates and tools)
  • Execute lead nurture email workflows and marketing automation in HubSpot
  • Support CRM segmentation and audience targeting for campaigns
  • Track campaign performance and prepare reports with actionable insights
  • Support with creative production for digital ads (graphics, short video, copy) with direction given
  • Collaborate with Marketing Director/Manager on campaign execution and priorities
  • Contribute to campaign and funnel optimization through ongoing testing and iteration
MacPhail Center for Music logo

MacPhail Center for Music

Mission: To transform lives and communities through exceptional music learning.Vision: To provide students of all backgrounds and abilities access to exceptional music learning experiences through extraordinary faculty, innovative programs and integrated learning technology to create successful outcomes.MacPhail offers the best music education in the region in 35 instruments at 132 different locations throughout the Twin Cities and statewide, serving 16,000 students annually.

Founded in 1907
Minneapolis, Minnesota, USA
203 employees (30 in marketing)