Responsibilities

• Own HubSpot execution. Build and QA emails, landing pages, forms, workflows, and lead-scoring; keep the database clean, segmented, and healthy. You’re the person who actually makes the platform work.
• Run campaigns end to end. Take a campaign brief and turn it into live, on-time assets across email, web, and social — coordinating with design and content along the way.
• Coordinate event logistics. Handle the operational side of trade shows, webinars, and customer events: registration, vendor and booth coordination, pre-event promotion, and post-event lead capture and follow-up in HubSpot. (Strategy stays with the team — you make it run.)
• Report on what’s working. Pull funnel, campaign, and event performance into clear, repeatable reports so the team can see what’s driving MQLs and pipeline without leadership having to build every view.
• Keep the data connected. Maintain list hygiene and lead lifecycle/routing and help keep our CRM data consistent as records move between systems.
• Support content and demand gen. Schedule and repurpose social content, manage assets, and assist with paid and organic programs as they scale.

Requirements

• Hands-on HubSpot experience (required). You can independently build and manage workflows, forms, landing pages, lists, and reports, or you’re certified and can show us the hands-on work you’ve done. HubSpot certifications are a plus, and we’ll support you earning more.
• 1–3 years in B2B marketing, marketing operations, or a coordinator/internship role, or equivalent hands-on HubSpot work.
• A self-starter who thrives remotely, is organized, deadline-driven, and comfortable owning execution with light oversight.
• Strong attention to detail. You catch the broken link, the wrong merge field, and the un-tagged list before they ship.
• Clear communicator who can turn a rough brief into a finished deliverable and ask the right questions to fill the gaps.
• Fluent with AI tools. You use AI (Claude in particular) to research, draft, and ship faster, with the judgment to know when to trust it and when to check its work. We’re an AI-forward team and expect you to make the most of these tools.

Preferred

• Event coordination experience (trade shows, webinars, or field marketing).
• Healthcare, medtech, or regulated B2B/SaaS background. Comfortable working within brand and compliance guardrails.
• Hands-on experience with AI marketing tools for content, campaign, or workflow automation (bonus if you’ve built with Claude).
• Basic design fluency (Canva or similar) for quick asset turnarounds.