Digital Marketing Specialist

Springfield, MO (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the core digital marketing execution and cross-functional collaboration, turning campaigns into measurable ROI while building content and media assets to engage B2B and B2C audiences.

  • Campaign execution and optimization: coordinate campaigns end-to-end and report results.
  • Content and media creation: update websites, landing pages, and build a media bank with photos/videos.
  • Cross-functional collaboration and ROI: partner with regional teams and leadership to spot trends and track ROI.

Job Description

Responsibilities

  • Successfully coordinate, produce, and execute digital marketing campaigns.
  • Work with internal departments in multiple regions on various marketing and branding initiatives.
  • Support the marketing department by measuring campaign results and providing reporting.
  • Utilize technology and creatively work with all levels of employees to identify effective and efficient ways to best serve customers’ (B2B/B2C) wide range of needs.
  • Engage and connect with customers through our ongoing social media campaigns.
  • Maintain and update content on our websites and create landing pages to support digital marketing campaigns.
  • Shoot photos and video with professional grade equipment to assemble and build a media bank.
  • Network with a wide variety of industry leaders and professionals for sponsorship, event, and media opportunities.
  • Assist HR and Department Managers in recruiting advertisements and media.
  • Spot marketing trends and work with leadership team on tracking ROI.

Requirements

  • Bachelor’s degree (BA/BS) in marketing, PR, communication, or related field is preferred.
  • Two or more years of experience in a marketing or media creation role is required.
  • Experience with graphic design, social media, and photo editing is required.
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro and After Effects) is preferred.
  • Familiarity with HTML/CSS, MAC products and multi-Media editing software is recommended.

The Larson Group (TLG Peterbilt)

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40