Senior Manager, Digital Marketing
Mission Lane
USA (Remote)
$152K/yr - $191K/yrIn-houseFull-timeSenior level7+ years exp.
1 day ago
Digital Marketing Specialist
Georgia, USA (Hybrid)
$48K/yr – $58K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Pendergrass, GA Full Time Mid Level
About This Role
La Vaquita Flea Market is the largest weekly gathering of Hispanic families in Northeast Georgia. 35,000 visitors every weekend, 800-plus vendor booths, and a community that treats this place like home. We need someone who can carry that energy across every screen our audience touches.
This is a hands-on digital execution seat, not a strategy-only seat. You will own our content engine, our paid media, our reputation surface, and our website, and you will be measured on what those channels deliver. Your Spanish fluency will keep our content reading native instead of translated, and your sales-driven instincts will tie every channel back to traffic and repeat visits.
You will walk into a contractor bench supporting content production during ramp and a Director who sets brand and creative direction and hands you the channels to run. We have the direction. We need someone who can execute it.
What You Will Do
Content and Social (Primary Focus)
You will plan and run the content calendar across Meta, Instagram, TikTok, and emerging channels. You will direct the supporting contractor team (reels editor, on-site capture, photo editing), coordinate capture on a live, high-traffic floor, and bring production in-house where it makes sense. You will keep cadence consistent and culturally authentic in both English and Spanish.
Paid Media
You will build and optimize paid campaigns, primarily Google Performance Max, to drive measurable traffic. You will own the budget, the targeting, and the reporting, and you will tie spend back to results every week.
Website and Reputation
You will own the ongoing management of the website, including the targeting and measurement infrastructure underneath it. You will own the Google review response cadence and the public-facing review surface, keeping responses timely and on-brand.
Analytics and Reporting
You will own the marketing scorecard, report weekly, and translate channel data into the next week's priorities. You will operate in GA4 and your channel platforms daily, not check in occasionally.
Cross-Department Coordination
You will partner with our Leasing & Brand Manager to promote events and new vendors across channels, and with our Director on brand and creative direction. Your lane is the digital channels and the measurement underneath them. We keep those lines clean on purpose so you can go deep on execution.
What You Bring
Must Have
Fluent in English and Spanish, spoken and written. Our audience is Spanish-first and our content has to read native, not translated.
1-2 years running digital marketing across content, paid, and web, with direct ownership of results.
Hands-on with Google Ads and Performance Max, Meta and Instagram publishing, a web CMS (Webflow a plus), GA4, and review management tools.
Fluent with AI tools for content production. You use them to move faster, not to replace the voice.
Available to work weekends. Saturday and Sunday are our primary operating days and where the content lives, so weekend presence is part of this role.
Nice to Have
Experience directing contractors or freelancers (editors, capture, community management) and holding them to briefs and deadlines.
A project you personally drove to completion, marketing or otherwise, where you owned the outcome end to end.
Experience marketing to Latino or Hispanic audiences.
Video-first content background: short-form reels, capture, edit direction.
Familiarity with a weekend-driven retail or events business.
What We Offer
About La Vaquita Flea Market
La Vaquita is more than a flea market. We are a weekend destination and community gathering place for Hispanic families across Northeast Georgia. Nearly 900 indoor booths, 400-plus vendors, a full food court, live entertainment, and six flagship cultural events per year. We draw 35,000 visitors every weekend from Jefferson, Gainesville, Commerce, Winder, and beyond.
We are an equal opportunity employer and welcome applicants of all backgrounds. Somos un empleador que ofrece igualdad de oportunidades y damos la bienvenida a solicitantes de todos los origenes.
There is no such thing as a perfect candidate. If this role excites you and you meet most of the qualifications, we encourage you to apply.
About This Role
La Vaquita Flea Market is the largest weekly gathering of Hispanic families in Northeast Georgia. 35,000 visitors every weekend, 800-plus vendor booths, and a community that treats this place like home. We need someone who can carry that energy across every screen our audience touches.
This is a hands-on digital execution seat, not a strategy-only seat. You will own our content engine, our paid media, our reputation surface, and our website, and you will be measured on what those channels deliver. Your Spanish fluency will keep our content reading native instead of translated, and your sales-driven instincts will tie every channel back to traffic and repeat visits.
You will walk into a contractor bench supporting content production during ramp and a Director who sets brand and creative direction and hands you the channels to run. We have the direction. We need someone who can execute it.
What You Will Do
Content and Social (Primary Focus)
You will plan and run the content calendar across Meta, Instagram, TikTok, and emerging channels. You will direct the supporting contractor team (reels editor, on-site capture, photo editing), coordinate capture on a live, high-traffic floor, and bring production in-house where it makes sense. You will keep cadence consistent and culturally authentic in both English and Spanish.
Paid Media
You will build and optimize paid campaigns, primarily Google Performance Max, to drive measurable traffic. You will own the budget, the targeting, and the reporting, and you will tie spend back to results every week.
Website and Reputation
You will own the ongoing management of the website, including the targeting and measurement infrastructure underneath it. You will own the Google review response cadence and the public-facing review surface, keeping responses timely and on-brand.
Analytics and Reporting
You will own the marketing scorecard, report weekly, and translate channel data into the next week's priorities. You will operate in GA4 and your channel platforms daily, not check in occasionally.
Cross-Department Coordination
You will partner with our Leasing & Brand Manager to promote events and new vendors across channels, and with our Director on brand and creative direction. Your lane is the digital channels and the measurement underneath them. We keep those lines clean on purpose so you can go deep on execution.
What You Bring
Must Have
Fluent in English and Spanish, spoken and written. Our audience is Spanish-first and our content has to read native, not translated.
1-2 years running digital marketing across content, paid, and web, with direct ownership of results.
Hands-on with Google Ads and Performance Max, Meta and Instagram publishing, a web CMS (Webflow a plus), GA4, and review management tools.
Fluent with AI tools for content production. You use them to move faster, not to replace the voice.
Available to work weekends. Saturday and Sunday are our primary operating days and where the content lives, so weekend presence is part of this role.
Nice to Have
Experience directing contractors or freelancers (editors, capture, community management) and holding them to briefs and deadlines.
A project you personally drove to completion, marketing or otherwise, where you owned the outcome end to end.
Experience marketing to Latino or Hispanic audiences.
Video-first content background: short-form reels, capture, edit direction.
Familiarity with a weekend-driven retail or events business.
What We Offer
| Salary | $48,000 - $58,000 base, commensurate with experience |
| Schedule | Hybrid. Three days on-site including weekends, two days remote during the week |
| Performance Bonuses | Tied to channel performance and traffic targets. Not tenure. |
| Benefits | Health, dental, and vision insurance |
| Retirement | 401(k) and defined benefit plan |
| Time Off | Generous PTO and paid holidays |
| Impact | Your work directly shapes how thousands of families discover and return to La Vaquita every weekend |
La Vaquita is more than a flea market. We are a weekend destination and community gathering place for Hispanic families across Northeast Georgia. Nearly 900 indoor booths, 400-plus vendors, a full food court, live entertainment, and six flagship cultural events per year. We draw 35,000 visitors every weekend from Jefferson, Gainesville, Commerce, Winder, and beyond.
We are an equal opportunity employer and welcome applicants of all backgrounds. Somos un empleador que ofrece igualdad de oportunidades y damos la bienvenida a solicitantes de todos los origenes.
There is no such thing as a perfect candidate. If this role excites you and you meet most of the qualifications, we encourage you to apply.
La Vaquita Flea Market
La Vaquita Flea Market, formerly known as Pendergrass Flea Market - La Vaquita, has been a premier shopping destination providing commerce opportunities and employment to the residents of Pendergrass and the people of North Georgia since 1992.The Market has always been a center for Latin American cultures and a proud space that boosted Latino-owned small businesses and fostered community-centered innovation. While continuing its tradition as a Latin American style market with an ever-increasing Latino presence, La Vaquita also includes plenty of vendors and visitors from all ethnicities. Many people who attend La Vaquita Flea Market have grown up visiting as children and now take their own children as well, making it a cross-generational community experience and family tradition. Over the years, the market has grown in both size and cultural scope. Today La Vaquita Flea Market is the largest indoor flea market in the country, hosting 30,000-weekend visitors. A home to vendors and visitors from across the world, the family-friendly destination boasts over 800 selling spaces. The market has become a one-stop-shop for everyone, including seasonal fruit and vegetables, food and drink, art, furniture, toys, pets, and original merchandise. La Vaquita Flea Market takes great pride in its Latin American roots and celebrates making the marketplace a melting-pot community for people of all backgrounds and cultures living in Georgia and neighboring states.
