Responsibilities

• Assist in the execution of marketing campaigns including planning, implementation, monitoring, optimization, analysis, and reporting.
• Serve as primary owner for organizational email execution-including the creation, approvals, distribution, and analysis of emails through ISPOR's ESP-and ensure compliance and best practices with the CAN-SPAM, GDPR, and email regulatory requirements.
• Analyze data, campaign metrics, and operational email performance; recommend/implement improvements based on results; and provide weekly stats and monthly reports of email campaigns to key members of the team.
• Execute organizational digital marketing initiatives, including digital advertisements and others that are relevant to the Society's visibility and impact in the digital space.
• Develop key metrics/analytics and benchmarks to assess marketing and communications projects company wide.
• Monitor Google Analytics, Google AdWords, and Social Media ads; measure performance across digital marketing channels, campaigns, and website traffic; and report findings by providing a quarterly Executive Summary with recommendations for optimizing campaign performance.
• Create, disseminate, and present data analysis and reports on website and marketing initiatives for continual improvement.

Requirements

• Bachelor's degree strongly preferred, preferably in marketing/communications or related field
• 3+ years of relevant work experience in marketing and/or communications preferred
• Strong writing, proofing, and editing skills
• Highly proficient in Microsoft Office, and ability to learn new technology platforms
• Hands-on experience with Marketo ESP highly preferred
• Experience with e-mail and website platforms and other marketing/communications tools such as Marketo, (or other ESP), WordPress (or other CMS), Hootsuite, and similar
• Experience with data analytics systems/services such as Google Analytics, Google Data Studio, and similar
• Strong organization, communication, project, and prioritization skills; detail oriented, and a problem-solver
• Experience and/or education in a science/health-related knowledge area preferred
• Highly professional, articulate self-starter who is capable of developing and executing multiple projects simultaneously

Benefits

• Robust benefits plan
• Generous PTO – 20 days, prorated the first year
• Extraordinary holiday schedule including winter break, the last week of the year
• Hybrid work arrangements