Digital Marketing Specialist

Austin, TX (Remote)

$85K/yr – $130K/yrMid LevelPart time

Posted 4 months ago

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Job Summary

Drive multi-channel digital marketing campaigns for a health and wellness brand to boost engagement and conversions.

  • Own cross-channel campaigns (social, email, online ads) and performance optimization.
  • Must-have: Bachelor’s in Marketing/Communications and proven digital marketing experience in health/wellness.
  • Standout: Focused on health/wellness with ability to translate trends into action.

Job Description

Responsibilities

  • Develop and execute digital marketing campaigns across multiple channels including social media, email, and online advertising
  • Analyze and optimize performance metrics for all digital marketing initiatives to improve engagement and conversions
  • Create engaging content for blogs, social media platforms, and newsletters that aligns with health and wellness themes
  • Manage the company's social media accounts and foster community engagement through effective interaction strategies
  • Collaborate with graphic designers and content creators to develop visually appealing marketing materials
  • Conduct market research to identify trends and insights that inform our digital marketing strategies
  • Monitor competitors and industry trends to adapt our marketing efforts and stay ahead of the market

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in digital marketing, preferably in the health, wellness, or fitness industry
  • Strong understanding of SEO, PPC, social media marketing, and content marketing techniques
  • Familiarity with analytics tools such as Google Analytics and social media insights
  • Excellent written and verbal communication skills, with a creative flair for content creation
  • Ability to work collaboratively in a fast-paced team environment and manage multiple projects simultaneously
  • Passion for health and wellness with a commitment to promoting positive lifestyle changes

Benefits

  • Bonuses based on results.
  • Two weeks paid days after one year.
  • Partial dental and eye coverage.
  • More to be added based on driving this company international notoriety and sales.
Invisablend logo

Invisablend

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Englewood, New Jersey, USA
10 employees (1 in marketing)

Traffic Signals

Monthly Visitors
535
Traffic Source Mix
Search
43.4%
Direct
32.6%
Referral
15.5%
Social
5.5%
Paid
2.1%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)