Responsibilities

• Develop, implement, and measure the results of digital marketing global communications activities including social media, websites, email campaigns, etc.
• Develop, implement, and measure email marketing and lead nurturing campaigns
• Develop, implement, and measure SEO/SEM efforts, monitoring performance and making recommendations
• Work with Google analytics and social media analytics to identify opportunities for growth
• Identify the goal of the customer (often an internal customer, such as a Product Line Manager) regarding deliverables and deadlines and work to meet or exceed that goal
• Coordinate with the marketing, design, and writing teams to ideate and define content goals
• Identify deadlines, manage workload, and prioritize tasks through coordination and communication with Marketing Communications team
• Stay abreast of evolving media technologies and practice to identify and acquire new skills required to leverage developments in technology
• Demonstrate team player attitude and approach with internal and external customers across cultures, regions, and countries
• Attend training as needed or assigned

Requirements

• Bachelor’s degree in marketing, advertising, media technologies, digital marketing, or related field preferred
• 1-2 years of digital marketing or related marketing experience required; 3-4 years preferred
• Adobe suite and graphic design skills required
• Working knowledge of social media platforms, understanding of SEO, SMO, PPC, and/or CRM experience a plus
• Working knowledge of Goggle Analytics and Google Adwords a plus
• Experience with content management systems and/or marketing automation tools a plus; high degree of comfort learning and using new digital tools and applications necessary
• Excellent command of the English language is required
• Excellent interpersonal and oral/written communication skills
• Must be team-oriented and able to work in a fast-paced, dynamic environment
• Ability to work independently, problem solve, and make basic decisions regarding routine tasks

Preferred

• 3-4 years preferred
• CRM experience a plus
• Google Adwords a plus
• Experience with content management systems and/or marketing automation tools a plus