Responsibilities

• Leads the direction of the company’s digital marketing efforts
• Implements multi-faceted digital marketing campaigns across multiple platforms.
• Utilizes a range of digital marketing platforms, techniques, and metrics including Email, SEO, Social Media, A/B Testing, Gated content/landing pages, Web analytics, etc.
• Collaborates with graphic, web and UX designers, along with field sales representatives.
• Identifies new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of digital marketing developments, including mobile marketing.
• Creates content and executes effective digital marketing/media campaigns.
• Develops digital strategy that defines measures and increases conversion.
• Develops strategies to drive prospective customers to company web sites.
• Maximizes impact and effectiveness of company’s multiple web assets.
• Leverages and grows company’s social media marketing efforts.

Requirements

• Bachelor's degree from four-year college or university preferred with a major or emphasis in Marketing, Communications or related field.
• Minimum 7+ years of related experience and/or training; or, equivalent combination of education and experience.

Preferred

• Industry specific certificates, licenses and registrations a plus.
• Experience within B2B marketing and financial services is a plus

Benefits

• Challenging work and the ability to make a difference
• You will have a voice and feel a sense of belonging
• We offer a competitive benefits package, with generous medical, dental, and vision plans as well as 401K retirement plans and company match
• Bonus potential for all positions
• Paid Time Off
• Paid holidays throughout the calendar year
• Want to continue learning? We’ll support you 100%