Digital Media Services Specialist II
Cars Commerce
USA (Remote)
$58K/yr - $70K/yrIn-houseFull-timeMid level
18 hrs ago
Digital Marketing Specialist
Houston, TX (Unknown)
Salary Not AvailableMid LevelFull time
Posted 4 days ago
Job Summary
Own and scale the portfolio's digital marketing stack by managing marketing technology platforms, leading SEO and AI search initiatives, and driving analytics-driven optimization; coordinate pilots, partner with vendors, and standardize workflows to accelerate performance across properties.
- Own marketing technology platforms and pilots
- Lead analytics, performance reporting, and optimization
Job Description
Responsibilities
- Marketing Technology, SEO & AI Search
- Implement, administer, and optimize marketing technology platforms and digital marketing tools across the portfolio.?
- Support the execution of search engine optimization (SEO), answer engine optimization (AEO), and emerging AI-search initiatives to improve property visibility and discoverability. ?
- Coordinate the implementation and ongoing management of marketing technology pilots, including vendor collaboration, platform setup, testing, troubleshooting, and optimization.?
- Monitor website health, organic search visibility, and local search presence to identify technical issues and opportunities for improvement.
- Support Google Business Profile optimization, local search initiatives, and digital listing consistency.?
- Collaborate with website providers, SEO partners, and other technology vendors to ensure initiatives are implemented effectively and meet performance expectations.?
- Help develop repeatable processes and workflows that allow successful initiatives to scale efficiently across a growing portfolio.?
- Marketing Intelligence & Digital Performance
- Analyze digital marketing performance using platforms such as Google Analytics 4 (GA4), Google Search Console, Google Tag Manager (GTM), and other marketing analytics tools.?
Requirements
- Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field, or equivalent practical experience.
- Approximately 3-5 years of hands-on experience in digital marketing, marketing technology, SEO, marketing analytics, or a related discipline.
- Working knowledge of SEO principles, including technical SEO, local SEO, and content SEO.
- Experience using GA4 and Google Search Console to analyze website and search performance.
- Familiarity with Google Tag Manager, conversion tracking, and digital marketing attribution.
- Experience working with marketing dashboards, reporting tools, and performance data.
- Strong organizational, communication, and project coordination skills, with the ability to manage multiple initiatives simultaneously.
- Multifamily real estate, property management, or multi-location marketing experience.
Hilltop Residential
Headquartered in Houston, Hilltop Residential is a vertically integrated multifamily real estate investment and management company. Since it's inception in 2017, Hilltop Residential has acquired 54 communities and currently manages 40 apartment communities 11,286 units located across major Texas, Florida, Tennessee, North Carolina and Georgia markets. Hilltop is dedicated to creating an unforgettable experience not only as a great place to live, but also a great place to work, and we are honored to have received the recognition as a Great Place to Work seven years in a row, as well as being named a Top Workplace by the Houston Chronicle!We are always searching for more motivated, service-minded, talented individuals to be a part of our growing and thriving Hilltop Family!
Salaries
Digital Marketing median pay in the United States
Most pay falls between $66K and $105K. Based on 1,255 salaries.
Marketing Team
Marketing Team Size
7 (4% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5.6K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%
Headcount Trend
Current headcount: ~190
News about Hilltop Residential
Links
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