Digital Marketing Specialist

Pennsylvania, USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive social media presence for a firearms-focused brand, coordinating content and on-camera storytelling.

  • Schedule and publish content across social media platforms
  • Must-have: 2–4 years of experience in social media, content coordination, or a related role
  • Standout: Deep familiarity with firearms and related equipment

Job Description

Drive social media presence for a firearms-focused brand, coordinating content and on-camera storytelling.

  • Schedule and publish content across social media platforms
  • Must-have: 2–4 years of experience in social media, content coordination, or a related role
  • Standout: Deep familiarity with firearms and related equipment

Responsibilities

  • Respond to comments, direct messages, and mentions across platforms
  • Actively participate in relevant industry and community conversations
  • Maintain a clear, confident, and informed brand voice
  • Appear on camera to explain products, use cases, and industry topics
  • Communicate effectively with both experienced and entry-level audiences
  • Deliver messaging with clarity, authority, and authenticity
  • Schedule and publish content across social media platforms
  • Ensure accuracy, consistency, and alignment with brand standards
  • Maintain organized content calendars and workflows
  • Write and refine captions, headlines, and supporting copy

Requirements

  • 2–4 years of experience in social media, content coordination, or a related role
  • Strong communication and interpersonal skills
  • Deep familiarity with firearms and related equipment
  • Comfortable and confident speaking on camera
  • Proven ability to manage multiple tasks with strong attention to detail

Preferred

  • Active involvement in firearms communities, training, or shooting sports
  • Interest in outdoor, range-based, or hands-on mechanical environments
  • Ability to simplify complex or technical concepts effectively
GWYNEDD logo

GWYNEDD

GWYNEDD is a primary/secondary education company based out of 2 BRECON PLACE, Porthmadog, United Kingdom.

Porthmadog, Wales, GBR
33 employees (1 in marketing)

Headcount Trend

Current headcount: ~33