Responsibilities

• Developing and implementing email marketing strategies, crafting compelling content, designing user-friendly email templates, and analyzing campaign performance to optimize results
• Build upon GoFi’s brand presence by partnering with other internal departments
• Design creative assets across a range of touchpoints for GoFi’s dealer communications (email, print, digital) as well as website pages and landing experiences
• Ensure dealer marketing campaigns are effectively managed and measured
• Monitor and manage GoFi’s net promoter score to ensure a world-class dealer experience
• Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

Requirements

• College degree preferred
• 1-3 years of previous marketing experience required
• Experience with UX design tools: Figma preferred
• Previous experience partnering with other internal departments
• Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.

Preferred

• Email platform campaign management experience preferred.
• Indirect auto experience.

Benefits

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• Paid Time Off. Not just lip service: we work hard, to play hard ! Paid time off includes wellness days, holidays, and YOU time! For our Part-timers, vacation time is available - the more you work, the more you earn!