Responsibilities

• Designing and optimizing end-to-end customer journeys across email, landing pages, and other digital touchpoints
• Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion
• Developing and executing email marketing campaigns from concept through deployment
• Building and maintaining responsive, user-centric email templates
• Continuously testing, analyzing, and optimizing campaigns using performance data and insights
• Designing and producing creative assets across email, web, print, and digital channels
• Ensuring brand consistency across all dealer-facing communications
• Monitoring and improving key performance metrics, including engagement, conversion, and Net Promoter Score (NPS)
• Leveraging A/B testing and experimentation to support continuous improvement
• Partnering closely with Sales, Product, and external vendors to execute marketing initiatives

Requirements

• 1–3 years of experience in digital marketing, email marketing, or a related field
• Bachelors degree preferred, or equivalent experience
• Experience designing and optimizing email campaigns and customer journeys
• Experience with email marketing platforms and campaign management tools (i.e.; Braze, Salesforce, etc.)
• Familiarity with UX/UI principles and design tools (Figma preferred)
• Strong analytical skills with the ability to interpret data and drive decisions
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment

Preferred

• Background in A/B testing and lifecycle marketing
• Indirect auto industry experience

Benefits

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• Paid Time Off. Not just lip service: we work hard, to play hard ! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!