Digital Marketing Specialist at General Dynamics Information Technology | Falls Church, VA | $71K/yr – $85K/yr

Digital Marketing Specialist

Falls Church, VA (Hybrid)

$71K/yr – $85K/yrMid Level2+ years exp

Posted 6 weeks ago

Job Summary

Own the end-to-end web content lifecycle, analytics-driven optimization, and cross-team collaboration to improve search visibility and performance; manage CMS content, audits, tagging, and reporting while driving data-informed decisions across digital marketing programs.

Own content production and CMS maintenance
Drive SEO, analytics, and optimization insights

Job Description

Responsibilities

Produce, maintain and edit compelling, well-designed web content on our website using our content management system (CMS).
Coordinate content input and approvals from stakeholders across the marketing team.
Maintain current knowledge of SEO, GEO, and AEO trends, algorithm updates, and industry best practices, and serve as an internal resource to advise the team on optimizing web content for search visibility and discoverability.
Track and analyze website performance metrics using tools such as Google Analytics and SEMrush. Provide reporting on website traffic and trends, tied to business impact.
Ensure proper UTM tagging and tracking implementation for all campaign-driven web traffic.
Use data insights to identify optimization opportunities and inform content decisions.
Conduct regular website audits to identify and resolve issues, update content and ensure brand alignment.
Document and track website issues and improvement opportunities, providing clear details to support prioritization and resolution.
Prioritize and address urgent requests and shifting business needs with a sense of urgency and adaptability.
Assist in special projects as needed related to digital marketing and social media.

Requirements

Education: Bachelor of Arts/Bachelor of Science in Marketing or related discipline.
Experience: 2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree)
Skills and qualifications:
Ability to manage several projects simultaneously
Exceptional communication and project management skills, with an attention to detail
US Person

Preferred

CMS experience preferred, especially Contentful
Foundational knowledge of SEO and generative AI platforms preferred
Familiarity with Google Analytics preferred

Benefits

Growth: AI-powered career tool that identifies career steps and learning opportunities
Support: An internal mobility team focused on helping you achieve your career goals
Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off
Flexibility: Full-flex work week to own your priorities at work and at home.
Community: Award-winning culture of innovation and a military-friendly workplace

General Dynamics Information Technology

4.0 Glassdoor

GDIT is a global technology and professional services company that delivers solutions, technology and mission services to every major agency across the U.S. government, defense and intelligence community.Our 30,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber and application development. GDIT is part of General Dynamics, a global aerospace and defense company. We have shared our clients’ sense of purpose for over half a century and have a unique understanding of their missions, complex environments, and a rapidly changing world. Together with our clients, we strive to create a safer, smarter world by harnessing the power of deep expertise and advanced technology.

Founded in 1999

Falls Church, Virginia, USA

26K employees (698 in marketing)

www.gdit.com

83% recommend to a friend

87% CEO approval