Digital Marketing Specialist

Landover, MD (On-site)

$55K/yr – $65K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own and execute digital marketing strategies and campaigns across channels, optimize website and email engagement, manage paid ads, analyze performance, and coordinate cross-team campaigns to drive audience growth.

  • Own digital marketing strategy across channels and campaigns that align with priority initiatives.
  • Optimize website content and email engagement to improve reach and performance.
  • Lead analytics, audience development, and cross-functional collaboration to accelerate growth.

Job Description

Responsibilities

  • Digital Marketing Strategy & Campaign Execution: Develop and execute audience-focused digital strategies and campaigns that support churchwide priorities,eventsand initiatives across multiple digital channels.
  • Website Management & Optimization: Manage andoptimizewebsite content to ensure it isaccurate, engaging, user- friendly and aligned with marketing and organizationalobjectives.
  • Email Marketing & Audience Engagement: Manage email marketing and digital communications with a focus on audience segmentation, engagement, performance and continuous improvement.
  • Paid Digital Advertising: Plan, execute andoptimizepaid advertising campaigns across platforms such as Meta and Google to increase awareness,engagementand conversions.
  • Analytics & Audience Development: Analyze digital performance and audience behavior to provide actionable recommendations that improve campaigns, strengthen engagement and support audience growth.
  • Digital Platforms, Collaboration & Project Management: Oversee assigned digital distribution channels and collaborate with the Marketing & Communications team to execute integrated campaigns while managing multiple priorities and deadlines.

Requirements

  • Demonstrated experience in digital marketing, digital communications or a related role.
  • Hands-on experience managing email marketing campaigns, website content and paid digital advertising.
  • Experience with Meta Ads Manager, Google Ads, website content management systems and digital analytics tools.
  • Understanding of digital marketing metrics, audience segmentation, conversion tracking and campaign optimization.
  • Working knowledge of SEO and digital content best practices.
  • Strong written and verbal communication skills .
  • Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Strong analytical skills with the ability to translate data into practical marketing recommendations.
  • Bachelor's degree in Marketing , Communications, DigitalMediaor a related field preferred, or an equivalent combination of education and relevant experience.
  • At least three years of related digital marketing or digital communications experience preferred.

Benefits

  • Affordable medical, dental & vision coverage - large portion paid by employer!
  • Short Term and Long-Term Disability – Paid by employer!
  • Employer paid group life & AD&D insurance
  • Vacation, Sick or PTO and holidays
  • 403b with employer contribution
  • 3-days of yearly employer-paid staff retreat
  • Paid Birthday Day Off to celebrate you
  • 2 weeks - Paid parental leave including adoption
  • Flexible spending accounts (FSA)
  • Education reimbursement
First Baptist Church of Glenarden logo

First Baptist Church of Glenarden

First Baptist Church of Glenarden is a vibrant, Bible-teaching church offering more than 100 life-changingministries and programs. Under the leadership of our Senior Pastor, John K. Jenkins Sr., God is “Developing Dynamic Disciples through Discipleship, Discipline and Duplication."

Founded in 1917
Hyattsville, Maryland, USA
171 employees (21 in marketing)

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

See all First Baptist Church of Glenarden salaries

Marketing Team

Marketing Team Size
14 (8% of company)
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
38.7K
Traffic Source Mix
Search
46.9%
Direct
48.9%
Referral
2.4%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~171
First Baptist Church of Glenarden logo

Digital Marketing Specialist

First Baptist Church of Glenarden · Landover, MD · On-site