Responsibilities

• Digital Marketing Specialist is responsible for supporting the ongoing maintenance, enhancement, and optimization of the Bank's public website and digital marketing initiatives.
• This professional will develop and deploy digital content, including web pages, online campaigns, email communications, forms, and other digital assets, while analyzing performance and recommending improvements.
• The ideal candidate combines creativity with strong technical, analytical, and problem-solving skills.
• Public Website and Digital Marketing Management
• Provide ongoing maintenance and support for the company’s public website, ensuring content accuracy, relevance, and alignment with brand and business objectives.
• Execute digital initiatives that support business growth, customer engagement, and marketing priorities, including the design and deployment of high‑impact landing pages for campaigns, events, and initiatives.
• Leverage data across our marketing technology stack (Liferay, Eloqua, Oracle CX Sales, and Google Analytics) to support digital campaign execution, optimize performance, enhance user engagement, and deliver actionable insights.
• Create and publish brand‑aligned digital content in collaboration with Marketing, Member Business, and other cross‑functional partners.
• Partner with internal teams to gather, refine, and publish content, providing recommendations to optimize content for digital channels and ensure cohesive, intuitive, and consistent user experiences across the website and related digital communications.
• Analyze website performance and user behavior to identify opportunities for new digital content, functional enhancements, and experience improvements.

Requirements

• Proficiency in Web Content Management Systems (e.g., Liferay or similar enterprise CMS) and Google Analytics (GA4).
• Working knowledge of CRM Systems and marketing automation platforms (e.g., Oracle CX Sales, Eloqua or similar) including email campaign development, segmentation, landing page, form and survey creation, and campaign deployment.
• Working knowledge of HTML and CSS with a strong understanding of email and web development best practices, including cross-client and mobile compatibility; familiarity with Javascript is a plus.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Acrobat Pro) or similar to modify digital assets for web and email.
• Strong analytical and technical troubleshooting skills with the ability to identify and resolve platform, integration, and campaign execution issues.
• Strong understanding of digital marketing, web design, and web analytics; ability to manage various related projects from concept to execution.
• Strong attention to detail with a high standard for brand consistency and understanding of UX/UI design methods and principles (experience with Figma is a plus).
• Must understand how to design and develop for cross-browser/platform compatibility following best practices and accessibility standards.
• Excellent project management and communication skills.detail-oriented and creative with strong critical thinking, concept development, and time-management skills.
• Strong Technical research and problem-solving abilities.

Preferred

• Master’s degree or additional certifications in a similar field a plus