Responsibilities

• Partner with the Sales & Marketing department to develop, and execute digital outreach initiatives for the Bank’s products, services, and programs, ensuring alignment with the Bank’s mission and strategic objectives.
• Update, maintain, and enhance the Bank’s public website, ensuring content accuracy, accessibility, and optimal user experience.
• Execute the development and deployment of digital content, including landing pages, forms, email campaigns, online campaigns, and other digital media.
• Monitor and report on website and campaign performance, digital engagement trends, and the results of marketing initiatives.
• Build, execute, optimize, and troubleshoot integrated digital campaigns using the Bank’s marketing automation and web content management platforms.
• Provide ongoing maintenance and support for the company’s public website, ensuring content accuracy, relevance, and alignment with brand and business objectives.
• Execute digital initiatives that support business growth, customer engagement, and marketing priorities, including the design and deployment of high‑impact landing pages for campaigns, events, and initiatives.
• Leverage data across our marketing technology stack (Liferay, Eloqua, Oracle CX Sales, and Google Analytics) to support digital campaign execution, optimize performance, enhance user engagement, and deliver actionable insights.
• Create and publish brand‑aligned digital content in collaboration with Marketing, Member Business, and other cross‑functional partners.
• Partner with internal teams to gather, refine, and publish content, providing recommendations to optimize content for digital channels and ensure cohesive, intuitive, and consistent user experiences across the website and related digital communications.

Requirements

• Preferably 3 to 5 years+ of hands-on digital marketing execution experience, preferably in an in-house or corporate environment; financial experience is a plus.
• Demonstrated experience developing and executing integrated digital marketing campaigns across email and web channels.
• Strong experience building, maintaining, and optimizing websites and digital experiences; portfolio required.
• Hands-on experience creating, deploying and optimizing email communications and campaigns in a marketing automation platform (e.g., Eloqua, Marketo, or similar) integrated with a CRM system.
• Experience collaborating with cross-functional stakeholders to gather, refine, and publish content for digital channels.
• Experience using analytics tools to evaluate campaign and website performance and identify optimization opportunities.
• Proficiency in Web Content Management Systems (e.g., Liferay or similar enterprise CMS) and Google Analytics (GA4).
• Working knowledge of CRM Systems and marketing automation platforms (e.g., Oracle CX Sales, Eloqua or similar) including email campaign development, segmentation, landing page, form and survey creation, and campaign deployment.
• Working knowledge of HTML and CSS with a strong understanding of email and web development best practices, including cross-client and mobile compatibility; familiarity with Javascript is a plus.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Acrobat Pro) or similar to modify digital assets for web and email.