Responsibilities

• Social Media Management: Execute organic social strategy. Monitor platform algorithms and trends to ensure maximum reach and engagement.
• Content Strategy & Creation: Develop and maintain social media and email content calendar aligned with comprehensive eComm/Marketing content calendar.
• Produce original, high-quality visual and written content (photography, short-form video, and graphics) for platforms including LinkedIn, Instagram, Facebook, and YouTube Shorts.
• Reputation Management & Engagement: Act as the "voice of the brand" by monitoring mentions, responding to reviews (Google, BBB, etc.), and engaging with followers and community (Facebook, Instagram, YouTube comments, Reddit, Quora, etc) in a professional, empathetic, and timely manner.
• Email & Digital Marketing: Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Data & Analytics: Track and report on KPIs (engagement, reach, conversion, and sentiment). Use data-driven insights to refine digital strategies and demonstrate ROI to leadership.
• Cross-Functional Collaboration: Partner with internal teams and external vendors to ensure brand consistency across all digital and print touchpoints.
• Other duties as assigned by department manager or executive leadership.

Requirements

• Proficiency with social media platforms and management tools
• Hands-on experience with creative tools (Canva, Adobe Creative Suite/Express)
• Familiarity with email marketing platforms
• Basic photography and video editing skills
• Exceptional storytelling and copywriting abilities
• Ability to manage multiple projects under tight deadlines.
• High school diploma or equivalent required. Bachelor's degree in marketing, communications, business, or a related field is preferred.
• 2-3 years of work experience in a marketing role or similar role, preferably in B2B or manufacturing industries.