Digital Marketing Specialist (email)

Our Story

MOSCOT has been a New York City institution for over 111 years. What started as a neighborhood optical shop on the Lower East Side has grown into a globally recognized eyewear brand — and we've never forgotten where we came from. Our frames carry more than a century of craftsmanship, a distinctly downtown aesthetic, and a deep belief that great eyewear should feel personal.

We're a small, passionate team, and every person here helps shape what MOSCOT becomes next. If you love building things, care about getting the details right, and want your work to actually matter — we'd love to hear from you.

The Role

We're looking for an Email Marketing Specialist to join our growing marketing team. You'll own the day-to-day execution of our email and SMS programs — from segmentation and campaign builds to testing, reporting, and optimization. This is a hands-on role with real ownership and visibility, and a genuine opportunity to grow as we scale our digital marketing capabilities.

You'll work closely with our Email Marketing Manager and collaborate across creative, ecommerce, and digital teams to bring campaigns to life that reflect the MOSCOT brand and drive measurable results.

What You'll Do

• Assist with end-to-end email marketing execution: ideation, briefing, deployment, and performance reporting
• Drive the creative production process — developing briefs, managing schedules, and keeping launches on track
• Optimize campaigns against key metrics including CTR, open rates, revenue, and engagement
• Build and execute A/B testing plans across subject lines, send times, content, and CTAs
• Manage audience segmentation, behavioral targeting, and lifecycle flows for both new and existing customers
• Build, test, and optimize templates tailored to customer preferences (language, location, product interest, behavior)
• Support the transition to a new ESP/CRM platform, including data migration, journey mapping, and new feature launches
• Own the briefing process for Email & SMS: managing creative deadlines, imagery needs, copy, and linking strategy
• Stay current on email best practices, deliverability standards, and industry trends — and bring ideas to the table
• Partner cross-functionally with digital, ecommerce, creative, and marketing teams

Familiarity with Shopify or other e-commerce platforms is a plus. SMS marketing experience is a plus.

What We're Looking For

• 1–3 years of experience in email marketing (retail or ecommerce experience is a bonus)
• Hands-on experience with an ESP (Klaviyo, Braze, Salesforce Marketing Cloud, or similar)
• Comfort with data — you can pull a report, find the story in it, and share it clearly
• Strong organizational skills and the ability to manage multiple campaigns simultaneously
• A collaborative, low-ego attitude — we're a small team and everyone pitches in
• Curiosity and a desire to keep learning

Where You'll Work

Our home base is the Lower East Side — the neighborhood where MOSCOT was born.

This role is hybrid: in-office Monday, Wednesday, and Thursday.

Compensation & Benefits

• Base salary starting at $75,000
• Medical, dental, and vision coverage
• 401(k) with an employer match
• Summer Fridays
• WFH Christmas through New Year's
• Employee eyewear discount (obviously) - 2 free frames per year!!

Come As You Are

We welcome applicants from all backgrounds. If you don't check every box but you're curious, driven, and excited about building something with us — apply anyway. We mean it.