Digital Marketing Specialist - ECCO & Code 3

Boise, ID (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and drive the digital marketing program across channels, coordinating CRM, email, content, SEO, site management, Amazon, design, analytics, and product launches.

  • Lead end-to-end digital strategy and execution aligned to roadmaps
  • Collaborate with product, sales, and leadership to optimize engagement and revenue

Job Description

Responsibilities

  • Digital Strategy: Build and execute integrated digital marketing plans aligned with business goals and product roadmaps.
  • CRM Strategy: Manage our CRM, build segmentation and automation workflows, and improve customer engagement and retention.
  • Email Campaigns: Design, build, and send email campaigns, from concept and copy through graphics, QA, and reporting.
  • Content Strategy: Plan and produce content that supports the buyer journey across channels.
  • SEO and AI SEO: Optimize our websites and content for traditional search and for emerging AI-driven search experiences.
  • Website Management and QA: Maintain our websites on the back end, including updates, new pages, and ongoing QA for functionality, accuracy, and user experience.
  • Amazon: Support and optimize our Amazon presence, including listings, content, and performance.
  • Graphic Design: Create on-brand marketing assets for web, email, social, Amazon, and product launches.
  • Analytics and ROI: Track, analyze, and report on campaign and channel performance, and turn the data into clear recommendations.
  • Product Launch Support: Partner with cross-functional teams to plan and execute launch campaigns and materials.

Requirements

  • Bachelor’s degree in marketing, digital media, graphic design, or a related field
  • Minimum of two (2) years of experience in digital marketing or a similar role
  • Strong graphic design skills (portfolio required)
  • Hands-on CRM experience, including segmentation, automation, and reporting
  • Experience building and deploying email campaigns
  • Back-end website management experience (CMS, e-commerce platform, or similar)
  • Working knowledge of SEO best practices
  • Proven ability to develop and execute digital strategy
  • Comfort with analytics tools and using data to guide decisions

Preferred

  • Amazon management experience (Seller/Vendor Central, listing optimization, A+ content)
  • 3D product rendering experience
  • Content writing skills
  • Video editing experience
  • Experience in manufacturing, automotive, or B2B/B2C hybrid markets
Safe Fleet logo

Safe Fleet

3.0 Glassdoor

Safe Fleet has unified an unrivaled portfolio of best-of-breed smart solutions into an integrated safety platform for fleets of every type. Through its advanced technology group, we continue to innovate and deliver the smart solutions that fleets will need to survive and thrive in a changing world. We are redefining what fleet safety means with one-stop access to customized, integrated, and intelligent solutions that answer today’s safety needs and anticipate tomorrow’s challenges. By making them smarter, fleets are getting safer. And without safety first, efficiency and productivity is not even an option.We’re working hard to reduce preventable accidents – from providing onboard video systems to assure parents their children are in good hands on a school bus to protecting first responders with innovative firefighting equipment as they head into danger, or preventing back strain through installing ergonomic ladder racks - everything we do makes sure drivers, passengers, fire-fighters, in-the-field workers, and pedestrians arrive home safely.

Founded in 2013
Belton, Missouri, USA
506 employees (31 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,253 salaries.

See all Safe Fleet salaries

Marketing Team

Marketing Team Size
23 (5% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
12.4K
Traffic Source Mix
Search
30%
Direct
33.7%
Referral
1.4%
Social
32.1%
Paid
1.4%

Headcount Trend

Current headcount: ~506
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Digital Marketing Specialist - ECCO & Code 3

Safe Fleet · Boise, ID · Unknown