Digital Marketing Specialist

Nekoosa, WI (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive Sand Valley’s integrated marketing content across social, email, and digital platforms, with in-house photography/videography, to showcase golf, hospitality, and lifestyle while supporting brand goals.

  • Own or lead content creation and publishing across social, email, and website channels.
  • Must-have: Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Premiere/After Effects) with demonstrated photography/video production.
  • Standout: In-house photography/videography assets supporting campaigns and creative direction.

Job Description

Responsibilities

  • Social Media Management (Instagram, Facebook, TikTok, Twitter)
  • Track performance for all paid and organic social initiatives, including engagement, impressions, views, and other similar metrics.
  • Leverage digital platforms to tell the story of Sand Valley’s history, amenities, and guest experience in a compelling and contemporary way.
  • Email Marketing Management
  • Capture and design content for all email campaigns.
  • Database management (Revinate, Mailchimp, ADM).
  • Manage overall design and update content accordingly for all guest journey communications.
  • Report on campaign performance and evaluate results.
  • Website
  • Work closely with the Creative Director to monitor website performance, ensuring it serves as a best-in-class digital extension of the resort experience.
  • Work with agency partners to drive SEO, UX, and conversion optimization to support revenue and engagement goals.
  • Develop photography, video, and storytelling assets that showcase the property, golf, and lifestyle offerings.
  • Photography, Videography, and Graphic Design
  • In-house photography and videography to support operations, social media campaigns, website, and brand pillars, including golf, community, and wilderness.
  • Support day-to-day design needs for the resort under the direction of the Creative Director.
  • Create graphic design assets using Adobe Creative Suite to support marketing campaigns, social media, email, and website initiatives.
  • Additional Responsibilities
  • Work with local and regional tourism organizations to develop strong relationships, local markets, and networks.
  • Willing to work a non-traditional work week consisting of evenings, weekends, and holidays.
  • Collaborate with the Marketing team to maintain and manage the ongoing marketing calendar.

Requirements

  • Bachelor’s Degree or equivalent work experience in Marketing, Advertising, Communications, or Public Relations required.
  • Background in photography, videography, and design required.
  • Deep understanding of overall golf landscape. General knowledge of Sand Valley brand is helpful.
  • Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Lightroom, Photoshop, After Effects, Premiere/Final Cut/DaVinci Resolve).
  • Proficiency with Microsoft Office Suite.
  • Strong copywriting and communication skills, with the ability to actively listen and collaborate across teams.
  • Demonstrated experience capturing and editing both photography and video content.
  • Positive attitude and team-centered approach.
  • Willingness to participate in a collaborative environment and follow-through on direct assignments while also offering new ideas to help achieve team goals.
  • Physical ability to prioritize and contribute to multiple projects.
  • Interest in travel, golf, real estate, and hospitality businesses.
  • Ability to prioritize and contribute to multiple projects.

Preferred

  • Interest in travel, golf, real estate, and hospitality businesses.
  • Willingness to participate in a collaborative environment and follow-through on direct assignments while also offering new ideas to help achieve team goals.

Benefits

  • Golf Privileges
  • Retail & Restaurant Discounts
  • Employee Meal Program
  • Uniform Benefit Provided
  • Employee Assistance Program – Canopy
Dream Golf logo

Dream Golf

Dream Golf is a growing collection of golf destinations developed and operated by the Keiser family. At our properties you will find soul-stirring golf built in harmony with the land, employees who welcome you with warmth and hospitality, and destinations that embrace the rugged beauty of natural environments. Your next golf adventure awaits you at Bandon Dunes, Sand Valley, Rodeo Dunes, and beyond...

Founded in 1999
Chicago, Illinois, USA
57 employees (8 in marketing)

Traffic Signals

Monthly Visitors
10.9K
Traffic Source Mix
Search
28.4%
Direct
49.1%
Referral
6.2%
Social
15.1%
Paid
1.2%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
7 (12% of company)