Digital Marketing Specialist

Nekoosa, WI

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive Sand Valley’s digital marketing by managing social, email, website content and visual assets to support resort growth.

  • Own social content strategy and performance tracking for platforms like Instagram, Facebook, TikTok, and X/Twitter.
  • Must-have: Proficiency in Adobe Creative Suite and video/photo capture for campaigns.
  • Standout: In-house photography/videography with end-to-end content creation across channels.

Job Description

Responsibilities

  • Social Media Management (Instagram, Facebook, TikTok, Twitter)
  • Track performance for all paid and organic social initiatives, including engagement, impressions, views, and other similar metrics.
  • Leverage digital platforms to tell the story of Sand Valley’s history, amenities, and guest experience in a compelling and contemporary way.
  • Email Marketing Management
  • Capture and design content for all email campaigns.
  • Database management (Revinate, Mailchimp, ADM).
  • Manage overall design and update content accordingly for all guest journey communications.
  • Report on campaign performance and evaluate results.
  • Website
  • Work closely with the Creative Director to monitor website performance, ensuring it serves as a best-in-class digital extension of the resort experience.

Requirements

  • Bachelor’s Degree or equivalent work experience in Marketing, Advertising, Communications, or Public Relations required.
  • Background in photography, videography, and design required.
  • Deep understanding of overall golf landscape. General knowledge of Sand Valley brand is helpful.
  • Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Lightroom, Photoshop, After Effects, Premiere/Final Cut/DaVinci Resolve).
  • Proficiency with Microsoft Office Suite.
  • Strong copywriting and communication skills, with the ability to actively listen and collaborate across teams.
  • Demonstrated experience capturing and editing both photography and video content.
  • Positive attitude and team-centered approach.
  • Willingness to participate in a collaborative environment and follow-through on direct assignments while also offering new ideas to help achieve team goals.
  • Interest in travel, golf, real estate, and hospitality businesses.
  • Ability to prioritize and contribute to multiple projects.

Preferred

  • General knowledge of Sand Valley brand is helpful.
  • Interest in travel, golf, real estate, and hospitality businesses.

Benefits

  • Golf Privileges
  • Retail & Restaurant Discounts
  • Employee Meal Program
  • Uniform Benefit Provided
  • Employee Assistance Program – Canopy
Dream Golf logo

Dream Golf

Dream Golf is a growing collection of golf destinations developed and operated by the Keiser family. At our properties you will find soul-stirring golf built in harmony with the land, employees who welcome you with warmth and hospitality, and destinations that embrace the rugged beauty of natural environments. Your next golf adventure awaits you at Bandon Dunes, Sand Valley, Rodeo Dunes, and beyond...

Founded in 1999
Chicago, Illinois, USA
57 employees (8 in marketing)