Digital Marketing Specialist

Neenah, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own digital marketing execution and optimization across email, website content, SEO, paid media, and digital banking platforms.

  • Own end-to-end digital campaigns and performance insights.
  • Must-have: 2–4 years in digital marketing with site content, GA4, and email automation.
  • Standout: Cross-channel collaboration and hands-on experience with Kentico or SharePoint is preferred.

Job Description

Responsibilities
  • Execute and optimize digital campaigns across email, website, SEO, paid media, and digital banking platforms to support member engagement and growth
  • Build and manage targeted email communications, including segmentation, automation, and triggered journeys
  • Update and maintain website and landing page content, ensuring accuracy, accessibility, and alignment with SEO best practices
  • Collaborate with marketing teammates and agency partners to develop engaging digital assets for web, email, mobile banking, and online advertising
  • Monitor and respond to digital reviews and inquiries on platforms like Google and the app stores to support a positive member experience
  • Track and report on digital campaign performance, using insights to refine strategies and improve results
  • Manage in‑session advertising within Digital Banking and the Mobile App, including scheduling, targeting, and recommending new placements
  • Support marketing campaigns from concept to execution by contributing ideas, coordinating with partners, and staying current on emerging digital trends and tools
Requirements
  • Bachelor’s degree in marketing, communications, business, or a related field — or an Associate’s degree with 2+ years of relevant experience
  • 2–4 years of professional digital marketing experience, including website content management (Kentico and/or SharePoint preferred), Google Analytics 4, and email automation platform
  • Working knowledge of reporting and research tools, basic HTML/CSS, Microsoft Office, and Adobe Creative Cloud
  • Strong written and verbal communication, analytical thinking, and the ability to manage multiple projects with excellent organization and attention to detail
  • Must be bondable
Preferred
  • Kentico and/or SharePoint experience preferred
Benefits
  • Benefits include a 401k employer match of up to 200%, a bonus of annual salary up to 4%, a generous employer HSA contribution, and paid time off for community service.
CoVantage Credit Union logo

CoVantage Credit Union

Our mission is to welcome all regardless of wealth; provide outstanding value and exceptional service; work with members experiencing financial challenge; and remain financially strong.CoVantage Credit Union came into business in 1953. From the beginning, CoVantage has been member-owned and operated, with a philosophy of doing business for "people-not-profit" that still holds true today.Over the years, we’ve grown significantly, with over 500 employees in 24 locations serving 180,000+ members!Our culture sets us apart from the rest. We start by hiring the best people and present them with exciting challenges and growth opportunities. Our employees go beyond handling financial matters. They give back to our Wisconsin and upper Michigan charter-area communities by promoting financial literacy to students and adults, and by volunteering for civic groups, school events, and more.Employees are eligible for bonus pay of 4% or more per year based on role. The bonus is based on wages paid from Jan. 1 through Dec. 31 of the previous year. The percentage received is based on the overall financial performance of CoVantage and individual employee performance.Eligible employees can participate in health and dental insurance. There are three different health insurance options to choose from, along with Health Savings Account and Flexible Spending Account options that potentially include generous employer contributions!Additional benefits include:-A generous 401(k) employer match of up to 200%-Paid vacation plus paid sick leave every year for eligible employees-Paid holidays and your birthday off with pay-Plus, paid time off to volunteer in your community!If this sounds like an organization you would be proud to work for, we want you. We'll give you a chance to grow and an opportunity to serve. To learn more, visit www.covantagecu.org/careers.

Founded in 1953
Antigo, Wisconsin, USA
307 employees (9 in marketing)

Traffic Signals

Monthly Visitors
191.9K
Monthly Google Ads Budget
$44.6K
Traffic Source Mix
Search
26.5%
Direct
70.6%
Referral
2.6%
Social
0%
Paid
0.2%

Headcount Trend

Current headcount: ~307

Marketing Team

Marketing Team Size
5 (2% of company)
Median Career Experience
14 years
Median Tenure
7.2 years

Recent News