Responsibilities

• Lead, Manage, and Hold Accountable: Provide leadership, coaching, and mentorship to your Tiger team, encompassing paid search, reputation management, and integrated content. Conduct quarterly check-ins and annual performance reviews to ensure individual and team growth. Aid in the onboarding of new team members while fostering a culture of accountability, collaboration, and client-focused excellence.
• Strategy: Develop and execute client success strategies to increase satisfaction, retention, and performance—measured by profit margin, NPS, and ROAS. Act as the client's voice within the organization, providing strategic insights on client trends, challenges, and brand perception. Partner with internal departments to ensure business planning, product development, and process improvements align with client needs and goals.
• Processes: Optimize and standardize client marketing processes to ensure scalable, efficient, and high-quality service delivery. Ensure campaign execution aligns with client goals, deadlines, and brand standards.
• Execution: Provide hands-on support for high-value clients and ensure resolution of complex client issues. Drive consistent implementation of marketing plans and tactical execution of deliverables across the team.
• Results: Maintain and report on KPIs, including profit margins, client retention, satisfaction (NPS), and ROAS. Regularly update the Leadership Team on client health, trends, and growth opportunities.
• Research and Development: Lead R&D initiatives to enhance client performance by continuously discovering emerging marketing tools, platforms, and industry best practices. Collaborate with cross-functional teams to design, test, and implement new service offerings, campaign tactics, or platform innovations based on research and client feedback. Analyze and report outcomes, using data to drive future strategy and ensure solutions remain cutting-edge and client-focused.
• Communication: Serve as the key communication bridge between clients and cross-functional internal teams, and internal teams, ensuring transparency, alignment, and timely information flow. Translate complex performance metrics into strategic insights for both clients and internal stakeholders. Foster proactive, two-way communication to manage expectations, gather feedback, and refine campaign execution and service delivery.
• Additional Responsibilities: Stay informed of industry best practices and trends to guide client success. Train and mentor new Marketing Managers, ensuring consistent onboarding, alignment with company standards, and the successful transfer of knowledge and best practices across the department. Represent Cornerstone in community initiatives and encourage client participation. Remain flexible and responsive to the changing needs of the business and clients.