Digital Marketing Specialist

Morrisville, VT (Hybrid)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own social media execution and digital storytelling across campaigns, events, and partnerships while coordinating content production and cross-functional collaboration.

  • Manages daily social across platforms and community engagement
  • Leads content creation and shoots with external creators
  • Coordinates campaigns, calendars, and sponsorship initiatives

Job Description

Responsibilities

  • Social media management and daily execution across customer-facing platforms
  • On-site content capture at key events, races, competitions, and activations
  • Manage community engagement and social listening
  • Project management and coordination of digital campaigns and content calendars
  • Content creation, including photography, video capture and editing
  • Manage photo / video shoots
  • Support current and future athlete sponsorship and ambassador initiatives
  • Liaison management for external content creators and contractors
  • Collaborate cross-functionally with marketing, events, and B2B sales teams

Requirements

  • 2+ years of experience managing social media accounts and digital marketing campaigns
  • Experience creating content for platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube
  • Basic graphic design and video editing using tools like Canva, Adobe Creative Suite, CapCut, or similar.
  • Skilled in content production, analytics and digital storytelling
  • Strong organizational and project management skills
  • Experience in fitness, endurance sports, rowing, training, or the broader exercise industry
  • Comfortable in customer-facing and community-facing environments, both in-person and on-screen
  • Ability to travel and work at events approximately 25% of the time
  • Excellent attention to detail and organizational skills
  • Ability to work independently while collaborating effectively with a team

Benefits

  • Concept2 has an informal office setting, flexible work schedule, and excellent benefits. including fully paid medical, dental, and vision premiums for employees and their families. The workplace is informal, yet professional, and friendly, with a supportive environment that rewards hard work.
Concept2 logo

Concept2

Concept2 is the leading manufacturer of sport-based ergometers, including the RowErg, SkiErg, BikeErg and StrengthErg.The company began in 1976 in the back of a bread truck when Dick and Pete Dreissigacker, fresh from Olympic training, started making composite racing oars. Concept2 oars and sculls have since gone on to become the equipment of choice among the world's rowers.In 1981, Dick and Pete created the Concept2Model A RowErg, which swiftly became the best-selling rowing machine in the world. They introduced a Nordic ski training machine, the SkiErg, in 2009. The Concept2 BikeErg (released 2017) is the latest addition to our family of sport-based ergometers.Since those early days we've grown to over 70 employees in Morrisville, Vermont. We remain dedicated to our philosophy of providing the most innovative products and programs to our customers. We sell factory direct to eliminate the middleman so that we can provide our customers with the best value.

Founded in 1976
Morrisville, Vermont, USA
101 employees (7 in marketing)

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all Concept2 salaries

Marketing Team

Marketing Team Size
4 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
640K
Monthly Google Ads Budget
$18.1K
Traffic Source Mix
Search
35.6%
Direct
48.7%
Referral
4.5%
Social
4.8%
Paid
1%

Headcount Trend

Current headcount: ~101

Recent News

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Digital Marketing Specialist

Concept2 · Morrisville, VT · Hybrid