Responsibilities

• Strategy & Execution: Develop and implement digital marketing campaigns across various channels including paid search, display, social media, email, and SEO.
• Website & Content Management: Manage website updates, landing pages, and ensure online content is accurate, on-brand, and optimized for search and user experience.
• Analytics & Reporting: Track and report on key performance metrics (KPIs), campaign results, and ROI using tools like Google Analytics, GA4, and CRM dashboards.
• Lead Generation: Optimize digital campaigns to maximize quality lead volume for all store locations.
• SEO/SEM: Manage organic and paid search initiatives to ensure strong search rankings and traffic growth.
• Social Media: Maintain and grow the group?s presence across major social platforms, ensuring alignment with the company?s voice, events, and community efforts.
• Collaboration: Work closely with store-level marketing liaisons, BDC, sales teams, and vendor partners to ensure alignment on campaigns, messaging, and reporting.
• Reputation Management: Monitor and respond to online reviews, customer comments, and dealership ratings across review platforms.
• Compliance: Ensure all marketing content adheres to brand guidelines and industry regulations.