Digital Marketing Specialist (Communications Consultant 3)

Lakewood, WA (On-site)

$60K/yr – $73K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive Pierce College's multi-channel digital campaigns and analytics to boost enrollment, engagement, and community presence.

  • Own planning and execution of multi-channel digital campaigns
  • Must-have: Ability to translate data into actionable insights
  • Standout: Cross-functional collaboration to align with institutional priorities

Job Description

Responsibilities

  • Lead the planning and execution of multi-channel digital campaigns.
  • Optimize web content for Search Engine Optimization (SEO) and accessibility.
  • Leverage analytics to inform decisions and improve performance.
  • Collaborate closely with internal clients and departmental colleagues to understand objectives, recommend effective strategies, and implement solutions that align with institutional priorities.
  • Assist with translating data into actionable insights and creative approaches to elevate Pierce College's digital presence and drive enrollment, student engagement, and community awareness.
Pierce College logo

Pierce College

Pierce College is committed to equal access. Pierce College’s website and social media sites are limited public forums. They are reserved for the use of the Pierce College community to promote and provide information about Pierce College consistent with the college’s educational mission.We will not tolerate personal attacks, inappropriate language, discriminatory statements, spamming, or excessive posting. We reserve the right to remove those types of posts or other inappropriate posts as well as ones that are inaccurate, advertise commercial products, promote or oppose political candidates or ballot measures, or violate the law or terms of service of social media platforms. Our strength comes from our students, our talented faculty and staff, and our amazing community. Join us in keeping this a space where all are valued and respected, and student success is celebrated. Go Raiders!

Founded in 1967
Lakewood, Washington, USA
750 employees (41 in marketing)

Traffic Signals

Monthly Visitors
374.2K
Traffic Source Mix
Search
26.2%
Direct
55.2%
Referral
17.7%
Social
0.2%
Paid
0.6%

Headcount Trend

Current headcount: ~750

Marketing Team

Marketing Team Size
22 (3% of company)
Median Career Experience
7.5 years
Median Tenure
3.1 years

Recent News