Digital Marketing Specialist

Fort Wayne, IN (On-site)

$75K/yr – $95K/yrMid Level3+ years expInternship

Posted 5 months ago

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Job Summary

Lead BW Fusion's digital marketing across social, content, and paid media to grow engagement and conversions.

  • Own social, content, and paid channels with measurable growth.
  • Must-have: 3–5 years in digital marketing with ownership of social or content or paid.
  • Standout: Experience with AI content tools and AI-driven ad optimization.

Job Description

Responsibilities

  • Organic Social Media: Day-to-day management of BW Fusion's social channels (Facebook, Instagram, LinkedIn, X, YouTube). You write the copy, engage with the community, and maintain a consistent, credible voice that resonates with farmers and growers.
  • Content & SEO: Blog posts, web copy, campaign content, and landing pages that rank and convert. You leverage AI writing tools to accelerate production without sacrificing brand voice.
  • Paid Digital Oversight: Serve as the internal point of contact for our paid media. You understand AI-driven ad optimization and audience targeting well enough to drive smarter performance for our team and agency partners.
  • Analytics & Reporting: Own the numbers across your channels. Track what's working, flag what isn't, and regularly bring clear insights to the team.
  • Brand Voice Consistency: Be the day-to-day guardian of how BW Fusion shows up digitally, making sure every post, email, and page feels like us, whether it's human-written or AI-assisted.

Requirements

  • 3–5 years in digital marketing, with demonstrated ownership of social, content, and/or paid channels
  • Hands-on experience using AI content tools (ChatGPT, Claude, or similar) to scale content production
  • Familiarity with AI-powered ad optimization and audience targeting across Meta, X, and Google platforms
  • Experience in agriculture, CPG, rural lifestyle, or industries where the customer is hands-on and relationship-driven is a strong plus
  • Track record of growing organic engagement and/or improving SEO performance

Preferred

  • Early adopter mindset, you actively explore new AI tools and bring ideas to the team
  • Self-starter who thrives without heavy oversight
  • Genuinely curious about agriculture and willing to learn the industry deeply
  • Comfortable collaborating with creative, strategy, and agency partners
  • Detail-oriented without losing sight of the big picture

Benefits

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • Voluntary Short-Term & Long-Term Disability
  • 401K Retirement (4% matching)
  • Flexible Spending Accounts
  • Prescription and Pharmacy Benefits
  • Paid Time Off and Holidays
  • Worker’s Comp
  • Clothing Allowance
  • Employee Assistance Programs
BW Fusion logo

BW Fusion

Combining best-in-class products along with BW 365 soil/tissue program, provides growers the tools and resources necessary to identify limiting factors and address them accordingly in real-time with results-focused interventions, to maximize yield potential and ROI.BW-Fusion focuses on the grower’s needs, and we aim to be a trusted resource and partner in the operational success of the farm’s business. Bringing years of agricultural experience in Biologicals, Nutritionals, Chemical and Agronomy, gives confidence that the BW-Fusion team has the knowledge, expertise, and tools to provide value to our customers.

Founded in 2019
Fonda, Iowa, USA

Traffic Signals

Monthly Google Ads Budget
$62