Responsibilities

• Organic Social Media: Day-to-day management of BW Fusion's social channels (Facebook, Instagram, LinkedIn, X, YouTube). You write the copy, engage with the community, and maintain a consistent, credible voice that resonates with farmers and growers.
• Content & SEO: Blog posts, web copy, campaign content, and landing pages that rank and convert. You leverage AI writing tools to accelerate production without sacrificing brand voice.
• Paid Digital Oversight: Serve as the internal point of contact for our paid media. You understand AI-driven ad optimization and audience targeting well enough to drive smarter performance for our team and agency partners.
• Analytics & Reporting: Own the numbers across your channels. Track what's working, flag what isn't, and regularly bring clear insights to the team.
• Brand Voice Consistency: Be the day-to-day guardian of how BW Fusion shows up digitally, making sure every post, email, and page feels like us, whether it's human-written or AI-assisted.

Requirements

• 3–5 years in digital marketing, with demonstrated ownership of social, content, and/or paid channels
• Hands-on experience using AI content tools (ChatGPT, Claude, or similar) to scale content production
• Familiarity with AI-powered ad optimization and audience targeting across Meta, X, and Google platforms
• Experience in agriculture, CPG, rural lifestyle, or industries where the customer is hands-on and relationship-driven is a strong plus
• Track record of growing organic engagement and/or improving SEO performance

Preferred

• Experience in agriculture or rural industries is a strong plus
• Exposure to AI tools and platforms is beneficial

Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• Voluntary Short-Term & Long-Term Disability
• 401K Retirement (4% matching)
• Flexible Spending Accounts
• Prescription and Pharmacy Benefits
• Paid Time Off and Holidays
• Worker’s Comp
• Clothing Allowance
• Employee Assistance Programs
• Educational Partnerships
• Remote Work/Flexibility