Digital Marketing Specialist at Banner Engineering | Plymouth, MN | $74K/yr – $105K/yr

Banner Engineering

Digital Marketing Specialist

Plymouth, MN (On-site)

$74K/yr – $105K/yrMid Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive banner-like web and email content operations to accelerate launches and optimize conversions across digital journeys.

Must-have: 6+ years in digital marketing, ecommerce, or product content management.
Standout: Experience with PIM systems and Adobe Experience Manager (CMS).

Job Description

Responsibilities

Drive digital readiness for product launches and announcements by collaborating cross functionally to ensure web and email content is accurate, aligned, and delivered on time
Improve conversion performance by optimizing content, page structure, and user flow across key digital journeys
Serve as the Marketing point of contact for PIM related initiatives, partnering with the Data team to align product attributes and taxonomy
Enhance product categorization and site architecture to improve user flow, reduce friction, and support intuitive product discovery
Author and publish product pages, campaign landing pages, and solution content in Adobe Experience Manager (CMS)
Apply SEO and GEO best practices across digital channels to improve content visibility
Support strategic email marketing initiatives including campaign planning, segmentation, build execution, testing, performance analysis, and continuous optimization
Partner with the marketing analyst to interpret website and campaign analytics, using insights to improve conversion performance and user experience
Collaborate with writers and designers to create structured, persuasive digital content that educates users, reinforces expertise, and upholds the Banner brand
Contribute to sprint validation and regression testing during website code deployments

Requirements

Bachelor’s degree in Marketing, Engineering, MIS, or related field
6+ years of experience in digital marketing, ecommerce, or product content management
Experience working with PIM systems and structured product data environments
Experience authoring content in Adobe Experience Manager or similar enterprise CMS
Experience executing email marketing campaigns, including build, testing, and deployment, in alignment with broader campaign strategy
Strong understanding of SEO and generative search principles, with the ability to align content to user needs and buying behavior
Proficiency in Microsoft Excel including functions and pivot tables
Ability to manage multiple priorities in a fast paced team environment
Demonstrated ability to take ownership of projects, navigate ambiguity, and deliver solutions with minimal direction
Strong communication, critical thinking, organization, and attention to detail

Preferred

Familiarity with industrial automation, IIoT, or technical B2B product environments
Experience working with CRM platforms and understanding of lead lifecycle management
Experience using web analytics, personalization, A/B testing, and localization to inform decisions and optimize digital performance
Graphic design experience or creative tool proficiency
Continuous improvement or project management experience

Benefits

401(k) with match
Student Loan 401(k) match program
Medical, Dental, and Vision Insurance Plans
HSA (Health Savings Account) with company contribution
Paid Time Off (PTO)
Sales and Profit Sharing Eligibility
Flexible work hours
Life Insurance
Paid Parental Leave
Pet Insurance

Banner Engineering

3.0 Glassdoor

Banner Engineering designs and manufactures industrial automation products including sensors, smart IIoT and industrial wireless technologies, LED lights and indicators, measurement devices, machine safety equipment, as well as barcode scanners and machine vision. These solutions help make many of the things we use every day, from food and medicine to cars and electronics. A high-quality, reliable Banner product is installed somewhere around the world every two seconds. Headquartered in Minneapolis since 1966, Banner is an industry leader with more than 10,000 products, operations on five continents, and a world-wide team of morethan 5,500 employees and partners. Our dedication to innovation and personable service makes Banner a trusted source of smart automation technologies to customers around the globe.

Founded in 1966

Minneapolis, Minnesota, USA

1.2K employees (47 in marketing)

www.bannerengineering.com

37% recommend to a friend

31% CEO approval