Marketing Coordinator, Home Game
Bellota Labs
Redwood City, CA (Remote)
$130K/yr - $170K/yrIn-houseFull-timeMid level3+ years exp.
2 hrs ago
Digital Marketing Specialist
Pennsylvania, USA (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 8 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Baldwin Publishing’s digital marketing program for B2B lead generation across websites, blog, email, and paid ads.
- Own B2B website, blog, and email campaigns in marketing automation and Salesforce.
- 2–3 years experience with Google Ads, Facebook/LinkedIn Ads, and analytics.
- Develop campaigns, landing pages, funnels, and retargeting to capture and convert leads.
Job Description
Responsibilities
- Own B2B website, blog, and email campaigns in marketing automation and Salesforce.
- Develop and manage digital advertising across PPC, Facebook, LinkedIn and retargeting.
- Direct mail promotions.
- Collaborate with design and sales to deploy campaigns using SEM/SEO best practices.
- Create and manage updates for the blog, email, and website.
- Develop Facebook and LinkedIn campaigns, landing pages, and funnels for lead capture and online sales.
- Create sales follow-up sequences for leads from email, PPC, and organic traffic.
- Develop and maintain processes for taking offline leads and retargeting them online.
- Compile and analyze performance metrics to assess effectiveness.
- Coordinate presentations, signage, and trade show collateral.
Requirements
- At least 2 years agency experience in digital marketing, interactive marketing
- Technical experience with marketing automation and analytic tools
- 2-3 years of experience with Google Adwords & Facebooks Ad Manager ~ LinkedIn Ads
Baldwin Publishing
Baldwin Publishing creates premium, medically-approved health and wellness content for healthcare, grocery and employee wellness companies.Our HealthEcooks.com recipe website features more than 1,000 healthy recipes created by professional chefs and endorsed by registered dietitians for heart-healthy, gluten free and healthy children's diets.Our articles, videos, graphics and image are visually compelling and medically relevant. Baldwin Publishing content meets national health association standards for quality.
Founded in 1994
Washington Crossing, Pennsylvania, USA
8 employees (7 in marketing)
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
38.5%
Direct
43.6%
Referral
6.5%
Social
9.8%
Paid
1.3%
Headcount Trend
Current headcount: ~8
Marketing Team
Marketing Team Size
6 (75% of company)
