Digital Marketing Specialist (B2B)

Peachtree Corners, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on planning and optimizing B2B digital campaigns with a strong emphasis on ABM, performance analytics, and cross-channel coordination. It requires hands-on experience with Google Ads and LinkedIn, ABM execution, and clear leadership-facing reporting. A focus on operational rigor and collaboration with sales and leadership is expected, along with a benefits package that supports growth and inclusion.

Job Description

Responsibilities

  • Campaign Strategy & ABM Execution
  • Build, launch, and manage B2B digital campaigns across paid channels (Google Ads, LinkedIn, display, retargeting)
  • Execute account-based marketing (ABM) initiatives, including audience segmentation, account targeting, and multi-channel engagement
  • Manage targeting, budgets, bidding strategies, creative rotation, and landing page coordination
  • Ensure campaigns launch accurately, on time, and aligned with strategic objectives
  • Performance Monitoring, Optimization & Metrics Improvement
  • Monitor channel performance and optimize against key KPIs (CTR, CPC, CPA, conversion rate, ROAS, engagement)
  • Identify underperforming campaigns and implement structured, data-driven improvements
  • Test and refine ad creative, messaging, audience segments, and landing experiences
  • Recommend budget reallocations based on performance trends

Requirements

  • 3-5 years of hands-on B2B digital marketing experience
  • Direct ABM campaign execution experience (required)
  • Proven experience managing paid media campaigns (Google Ads, LinkedIn required)
  • Strong understanding of performance metrics and optimization levers
  • Experience reporting on channel-level performance for leadership audiences
  • Highly detail-oriented and execution-focused
  • Able to manage multiple campaigns simultaneously

Preferred

  • Experience in B2B SaaS, AdTech, or data-driven environments
  • Familiarity with CRM and marketing automation platforms
  • Experience working alongside sales teams in a structured GTM model

Benefits

  • Competitive Salary & Bonus program
  • Medical, Dental and Vision
  • Paid Holidays & Unlimited PTO policy
  • 401(k) with employer contribution match
  • We value your input: make a real impact in a growing company!
  • In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers cybersecurity solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate, and financial markets to develop disruptive tools built on a foundation of quality location data.
DIGITAL ENVOY logo

DIGITAL ENVOY

4.3 Glassdoor

Launched in 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence, allowing businesses—from ad networks to publishers to websites to retailers and more—to harness the power of location and new intelligence about connected users for a multitude of mission-critical applications. In 2005 Digital Envoy introduced two divisions to help best address the unique needs of its diverse audience segments and business applications: Digital Element, which was created to continue the legacy of providing global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; and Digital Resolve, which was launched to deliver solutions that proactively secure online accounts, information, transactions and interactions from login to logout. Landmark Media Enterprises is the majority owner of Digital Envoy. In August of 2021, Digital Envoy acquired Outlogic, a provider of location data for the retail, real estate and financial markets. Outlogic has exemplified high standards and best practices for the collection and use of location data while still allowing companies to develop disruptive tools built on a foundation of quality data.

Founded in 1999
Peachtree Corners, Georgia, USA
88% recommend to a friend
89% CEO approval

Funding

Total Funding
$11.7M
Last Raise
$10.5M
Series A, 25 years ago

Funding History

  • Jul 2001
    Series A • $10.5M
  • Mar 2000
    Series Unknown • $1.2M