Digital Marketing Specialist

Responsibilities

• Plan and execute marketing campaigns, including audience targeting, content coordination, campaign setup, quality assurance, and reporting.
• Improve customer engagement through segmentation, personalized communications, and automated customer journeys.
• Support affiliate partnerships, including partner outreach, promotional coordination, and performance optimization.
• Conduct A/B tests across messaging, creative, offers, and landing pages to improve results.
• Track website and campaign metrics, analyze customer behavior, and recommend improvements to conversion and revenue.
• Collaborate with cross-functional teams on marketing initiatives and use AI and automation tools to improve efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 1-3 years of digital marketing or e-commerce experience, with strong hands-on experience in email/CRM or affiliate marketing.
• Experience with segmentation, automated journeys, and email campaign optimization; or affiliate recruitment, partner management, and promotional campaigns.
• Proficiency with relevant marketing platforms, such as Klaviyo, Braze, Salesforce Marketing Cloud, Impact, CJ, or similar tools.
• Strong analytical skills, including experience with A/B testing, GA4 or similar analytics tools.
• Strong project management, attention to detail, and cross-functional communication skills.
• Fashion, retail, bridal, or consumer e-commerce experience preferred; familiarity with AI and automation tools is a plus

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Discretionary year end bonus
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events