Responsibilities

• Build, launch, and manage paid campaigns across Google Ads, Local Service Ads, shopping campaigns, and Bing Ads.
• Own day-to-day optimization: budgets and pacing, bidding, audiences, keywords, negatives, and ad testing.
• Monitor performance against client goals and recommend where budget and effort should move.
• Own monthly PPC reporting: what is working, what is not healthy, and what we recommend changing, starting, or stopping.
• Support account managers with PPC data analysis and recommendations they can carry into client conversations.
• Keep campaigns honest by tying spend to real outcomes, not surface metrics.
• Execute SEO work including on-page optimization, keyword-driven updates, and technical hygiene basics.
• Build and manage email marketing campaigns, from list segmentation to sends and performance review.
• Write functional marketing content in support of your channels: ad copy, email copy, meta descriptions, and on-page edits. You won't be our content writer, but you can string words together well enough to keep work moving.
• Jump into other digital channels and unfamiliar platforms as client needs demand.

Requirements

• 3 to 5 years in digital marketing with meaningful hands-on paid media experience.
• Proven ability managing Google Ads campaigns. Experience with Local Service Ads, shopping campaigns, or Bing Ads is a plus; what you have not run before, you can learn here.
• Working knowledge of GA4 and familiarity with Google Tag Manager. You don't need to be an expert, but you can't be blind walking into tracking and measurement conversations.
• Capable across SEO and email marketing, with the flexibility to move between channels.
• Able to write serviceable marketing copy for ads, emails, and on-page SEO.
• A strategic thinker who connects execution to outcomes and resists doing things just because they're on the list.
• Comfortable using AI tools in day-to-day work with a solid high-level understanding of how they fit a modern marketing workflow. We are a Claude shop.

Preferred

• CRM administration experience
• advanced conversion tracking (offline or server-side)
• certifications in Google Ads, Google Analytics, or HubSpot
• agency experience
• client-facing experience

Benefits

• We offer a competitive package including health, dental, and vision coverage, paid parental leave, 401(k) matching, PTO, company holidays, and ongoing support for education and professional development.