Responsibilities

• Set up and structure campaigns including audience targeting, bid strategies, budget allocation, and ad creative coordination
• Drive best practice implementation and improvements across email and web experiences
• Partner with Marketing Leadership to create digital journeys for our various audiences and programs
• Create forms and landing pages that support lead generation and engagement initiatives
• Partner with web property owners to optimize our website experience for SEO
• Engage and collaborate with data governance partners to better understand and leverage audience data to support enterprise campaigns
• Identify and implement opportunities to streamline the audience’s digital experience across each engagement touchpoint (i.e. social, email, website)
• Consistently conduct quality assurance testing to ensure accuracy, functionality, and optimization across devices
• Support a high-volume environment across 30+ programs and multiple internal stakeholders
• Devise, develop and implement marketing automation strategies to enhance operational efficiency

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• HubSpot® Inbound Certification required, with willingness to pursue additional certifications
• 3-5 years of experience in digital marketing, email marketing, marketing operations, platform management, or campaign management
• Experience implementing digital engagement best practices across email and web properties; including lead generation, data capture, and SEO
• Experience with Google Analytics, Looker Studio, automation workflows, integrations, and emerging technologies
• Proven experience working within various CRM systems
• Strong project management, communication, and organizational skills
• Strong understanding of campaign structure, audience segmentation, and bidding strategies
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Comfortable collaborating cross-functionally and interacting directly with stakeholders

Preferred

• Willingness to pursue additional certifications beyond HubSpot Inbound Certification
• Experience with paid media across Google Ads, LinkedIn, Meta, Microsoft Ads, and programmatic networks (bonus)

Benefits

• Exceptional benefits including but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.