Responsibilities

• Responsible for developing digital marketing briefs for upcoming projects and will liaise with program managers to ensure a firm marketing plan is established during the entire planning process
• Serve as the company’s “digital storyteller,” possessing the ability to translate large, often complex, concepts into consumable and effective sound bites on our digital platforms
• Responsible for digital metrics setting and tracking, competitive analysis, and reporting to ensure we successfully manage our digital channels and expand our marketing reach
• Review existing operational processes and developing plans for improvement and creating new processes where needed
• Create and execute the overall digital marketing strategy and build and execute digital marketing plan
• Think strategically to translate large concepts into consumable sound bites for social channels
• Copywriting and content creation for websites and social media accounts
• Manage, improve, and provide analysis of online content, considering SEO and Google Analytics
• Measure ROI and KPIs
• Prepare and manage digital marketing budget

Requirements

• 3-5 years of relevant experience as a Digital Marketing Specialist or similar role
• Bachelor’s degree in marketing, advertising, or equivalent experience
• Demonstrated skills in digital strategy development
• Proficient in WordPress, LinkedIn, Facebook, Instagram, Twitter, and Google Analytics
• Ability to strategically communicate with differing audiences
• High level of communication skills – written and oral
• Ability to maintain workflow of several projects simultaneously under the pressure of multiple deadlines
• Must be able to work independently and take initiative in problem solving and decision-making
• Knowledge of graphical tools in Adobe Suite and use them to develop assets for social media and website content
• Defense or military experience is highly desired for this position

Preferred

• Experience developing short form/social video a plus