Responsibilities

• Digital Strategy & Campaign Execution: Develop and implement digital marketing strategies aligned with firm-wide marketing and business objectives.
• Website, Content & Experience Optimization: Optimize website traffic, user experience, and conversion rates through SEO, content marketing, and CRO best practices.
• Email & Marketing Automation: Oversee the planning and execution of email marketing campaigns, partnering with the broader marketing team on list management, content development, segmentation, and deployment.
• Analytics, Reporting & Optimization: Measure, monitor, and report on digital marketing performance using KPIs and ROI analysis.
• Collaboration & Enablement: Collaborate with internal stakeholders and external agencies to develop creative assets and execute campaigns.
• Market & Competitive Intelligence: Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field
• 5–7+ years of experience in digital marketing or advertising
• Strong understanding of digital channels, tools, and best practices
• Hands-on experience with SEO, lead generation, email marketing, and paid media
• Proficiency with web analytics and social media platforms
• Excellent analytical, communication, and project management skills
• Ability to collaborate across teams and manage multiple initiatives simultaneously

Preferred

• Professional services or B2B experience preferred