Responsibilities

• Develop and implement digital marketing strategies aligned with firm-wide marketing and business objectives.
• Plan, execute, and optimize digital campaigns across SEO/SEM, paid media, social platforms, email marketing, display advertising, and content syndication.
• Manage and optimize programmatic and paid advertising initiatives, including budgeting, targeting, and performance optimization.
• Optimize website traffic, user experience, and conversion rates through SEO, content marketing, and CRO best practices.
• Partner with the portfolio marketing team to build and manage a digital content and distribution calendar aligned to brand messaging and priorities.
• Oversee the planning and execution of email marketing campaigns, partnering with the broader marketing team on list management, content development, segmentation, and deployment.
• Ensure consistent execution and optimization of email performance metrics.
• Measure, monitor, and report on digital marketing performance using KPIs and ROI analysis.
• Translate data and insights into actionable recommendations to improve campaign effectiveness and targeting.
• Leverage analytics tools to support continuous testing and optimization efforts.