Responsibilities

• Digital Strategy & Campaign Execution - Develop and implement digital marketing strategies aligned with firm-wide marketing and business objectives. - Plan, execute, and optimize digital campaigns across SEO/SEM, paid media, social platforms, email marketing, display advertising, and content syndication. - Manage and optimize programmatic and paid advertising initiatives, including budgeting, targeting, and performance optimization.
• Website, Content & Experience Optimization - Optimize website traffic, user experience, and conversion rates through SEO, content marketing, and CRO best practices. - Partner with the portfolio marketing team to build and manage a digital content and distribution calendar aligned to brand messaging and priorities.
• Email & Marketing Automation - Oversee the planning and execution of email marketing campaigns, partnering with the broader marketing team on list management, content development, segmentation, and deployment. - Ensure consistent execution and optimization of email performance metrics.
• Analytics, Reporting & Optimization - Measure, monitor, and report on digital marketing performance using KPIs and ROI analysis. - Translate data and insights into actionable recommendations to improve campaign effectiveness and targeting. - Leverage analytics tools to support continuous testing and optimization efforts.
• Collaboration & Enablement - Collaborate with internal stakeholders and external agencies to develop creative assets and execute campaigns. - Partner cross-functionally to support integrated marketing initiatives. - Stay current on digital marketing trends, emerging technologies, and best practices.
• Market & Competitive Intelligence - Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities. - Ensure compliance with relevant regulations and best practices across digital marketing activities.
• What Success Looks Like - High-Impact Digital Campaigns: Consistent execution of digital campaigns that drive increased website traffic, engagement, and qualified lead generation. - Measurable Performance: Clear reporting and optimization of digital marketing efforts with demonstrated improvements in ROI and conversion metrics. - Strong Channel Execution: Well-managed social media, email, paid media, and SEO programs that support brand visibility and growth objectives. - Cross-Team Collaboration: Effective partnership with marketing, sales, and external partners to deliver cohesive and timely campaigns. - Continuous Improvement: Active use of data and insights to test, learn, and refine digital strategies in a changing digital landscape.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field
• 5–7+ years of experience in digital marketing or advertising
• Strong understanding of digital channels, tools, and best practices
• Hands-on experience with SEO, lead generation, email marketing, and paid media
• Proficiency with web analytics and social media platforms
• Excellent analytical, communication, and project management skills
• Ability to collaborate across teams and manage multiple initiatives simultaneously
• Professional services or B2B experience preferred