Responsibilities

• Plan and execute the organic social media calendar across key platforms (Instagram, Pinterest, LinkedIn, YouTube and others as relevant) to align with the overall brand marketing calendar and channel rollout strategy.
• Manage and grow The Rug Company's YouTube presence, coordinating video content planning, uploads, metadata optimization, and performance reporting.
• Engage with clients, designers and followers on social channels appropriately to build community and increase engagement on owned channels.
• Source, organize and manage rights and posting of all project imagery in DAM system.
• Monitor social media performance, identify trends, and share insights to inform content and campaign strategy.
• Brief the creative team and align on brand standards for content needed across each channel.
• Own the end-to-end build and deployment of email marketing campaigns and automated flows, ensuring best practices are maintained across all sends.
• Collaborate with CRM manager to monitor and manage data transfer into and out of the email marketing system, ensuring compliance with regulations.
• Manage email personalization and segmentation strategy, reporting on effectiveness and proposing improvements.
• Measure and report on email and automated flow performance, providing actionable insights for companywide reporting.

Requirements

• 3-4 years of experience in digital marketing; a relevant degree or qualification in digital marketing or a related field is required.
• Hands-on experience in social media, email marketing, CRM, and SEO is essential.
• Highly numerate, comfortable with data and statistics, and proficient in Excel (including formulas and conditional formatting).
• Strong English literacy with a keen eye for copy errors.
• A fast learner with a proven track record of picking up new tools and platforms quickly.
• Well-organized, proactive, and able to work independently and use own initiative.
• Comfortable working in a rapidly evolving environment and open to taking on new responsibilities.

Preferred

• Experience in luxury or interiors sectors is a bonus.

Benefits

• This role is also eligible for The Rug Company's employee benefit plans which include medical, dental, vision, disability, transit and a 401K match. In addition, employees enjoy a robust paid time-off package, starting at 15 days of accrued vacation annually, an additional paid Winter Break closure week, paid sick days, and paid holidays annually.