The Advocates - Driggs, Bills & Day

Digital Marketing Specialist

Seattle, WA (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the digital marketing engine for inbound inquiries in a personal injury practice, combining paid campaigns, SEO, and landing-page optimization to drive qualified leads.

  • Campaign ownership: manage Google Ads and Meta Ads to reduce CAC and lift qualified inquiries.
  • Content and site optimization: coordinate publishing and A/B testing to improve pages and landing conversions.
  • Measurement and optimization: report on performance and leverage trends in legal marketing and search to guide investments.

Job Description

Responsibilities
  • Manage and create digital campaigns to drive inbound inquiries from prospective clients
  • Coordinate with the creative team to publish and promote new content for the website as well as social media
  • Report on campaign performance, with an emphasis on acquisition costs
  • Maintain focus on trends related to both the legal industry and search marketing
  • Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation
  • Implement SEO strategies to improve search engine rankings and organic traffic
Requirements
  • 2+ years of experience in digital marketing with a proven track record of successful campaign management (required)
  • Extremely comfortable working with Google Ads, GA4, Meta Ads, Wordpress, and Excel (required)
Preferred
  • 2+ years of experience within a digital agency (preferred)
  • Associate\'s degree or higher (preferred)
  • Motivated team player who isn\'t afraid to ask questions
  • Data driven mindset with the ability to test and refine campaigns
  • Ability to effectively test campaigns, report on results, and implement findings across key markets
Benefits
  • Health, Dental, and Vision care up to 100% employer paid (Buy up options available)
  • Employee Assistance Program
  • 3 Weeks PTO in your first year, Uncapped PTO in year 3
  • 401(k) matching up to 4% (after 1 year)
  • 50% Paid ORCA transit card

Marketing Team

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