Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
2 hrs ago
Digital Marketing Specialist 4P/723
Birmingham, AL
Salary Not AvailableMid LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end digital marketing execution across SEO, paid media, email, and social, using data to optimize ROI and conversion rates.
- Growth Infrastructure: Set up tracking, attribution, and dashboards to guide budget decisions and optimize campaigns.
- Demand Gen & Content Engine: Plan and execute SEO, PPC, social, and email programs with compelling content to move prospects through the funnel.
- Landing Page & CRO: Run A/B tests, optimize landing experiences, and improve conversion rates across campaigns.
Job Description
Responsibilities
- Develop and execute digital marketing strategies aligned with business goals and budgets.
- Optimize website content and performance to improve organic search rankings.
- Plan and manage PPC, display, search, and social media advertising campaigns.
- Create and promote digital content, including blogs, articles, videos, graphics, and social posts.
- Manage social media accounts, content calendars, scheduling, and community engagement.
- Plan and execute newsletters, drip campaigns, and promotional email campaigns.
- Monitor campaign performance using Google Analytics and other reporting tools.
- Analyze data and provide recommendations to improve campaign results and ROI.
- Conduct A/B testing and optimize landing pages, website experience, and conversion rates.
- Use marketing automation tools to segment audiences, manage leads, and streamline campaigns.
4P Consulting Inc.
4P Consulting is a highly specialized Staffing and Recruiting company with significant experience and expertise in the Engineering industry, IT, Admin, Accounting, Advertising .Core Competencies : Engineering:Value Based Staffing, Training and Employee oriented priority Training and Documentation and Information Technology:E learning expertise, Apple base application development and Web site support.
