Digital Marketing Specialist 1

Birmingham, AL (On-site)

$30/hr – $32/hrIntern/New GradContract

Posted 6 weeks ago

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Job Summary

Own the end-to-end digital marketing plan across paid channels, content, and email to drive awareness, engagement, and measurable pipeline.

  • Own audience targeting and campaign optimization across paid search, display, social, and email to lift ROI.
  • Develop content and SEO improvements to boost organic traffic, rankings, and conversions.
  • Monitor performance with analytics, inform quick optimizations, and report ROI and engagement to stakeholders.

Job Description

Responsibilities

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Identify target audiences and develop campaigns that drive awareness, engagement, and conversions.
  • Support integrated marketing initiatives across multiple digital channels.
  • Monitor industry trends and emerging technologies to enhance marketing effectiveness.
  • Optimize website content, structure, and performance to improve organic search rankings.
  • Conduct keyword research and implement SEO best practices.
  • Monitor website traffic, search rankings, and SEO performance metrics.
  • Recommend and implement improvements to increase online visibility.
  • Plan, execute, and optimize digital advertising campaigns.
  • Manage pay-per-click (PPC), display advertising, retargeting, and social media advertising initiatives.
BLOC Resources, LLC logo

BLOC Resources, LLC

BLOC Resources is a professional services firm that provides on-time, diverse technical talent to meet the dynamic workforce demands of the Electrical Utility Industry.

Founded in 2015
Birmingham, Alabama, USA
2 employees

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
35.3%
Direct
40.2%
Referral
13%
Social
8.1%
Paid
1.9%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Roles Posted (Last 30 Days)
1