Digital Marketing & Social Media Manager

California, USA (Hybrid)

$25/hr – $30/hrMid LevelFull time

Posted 4 months ago

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Job Summary

Own content production and paid media across organic social and ads to drive leads and local awareness for a fitness brand.

  • Content & Social: create, calendar, caption hooks, and engage with followers
  • Paid Ads: set up, optimize, and report across Meta, Google, and Bing
  • Performance: link campaigns to lead gen and local traffic goals with visibility into results

Job Description

Responsibilities

  • Capture high-quality photo/video content during live classes, events, and member experiences
  • Execute in-studio and on-location shoots (beach workouts, events, partnerships)
  • Produce short-form video (Reels, Stories, Ads) aligned with F45 branding
  • Direct coaches/members to ensure high-performing content
  • Create and manage Instagram & Facebook accounts (Meta ecosystem)
  • Plan and execute a weekly/monthly content calendar
  • Write high-converting captions, hooks, and CTAs
  • Manage DMs, comments, and engagement
  • Stay current on trends, formats, and algorithm shifts
  • Set up, manage, and optimize ad accounts across Meta, Google, and Microsoft/Bing; Launch campaigns for lead generation, retargeting, and local awareness

Requirements

  • Proven experience in digital marketing + paid ads management
  • Hands-on experience with Meta Ads Manager
  • Hands-on experience with Google Ads
  • Hands-on experience with Microsoft/Bing Ads
  • Strong content creation and video editing skills (CapCut, Canva, etc.)
  • Understanding of lead generation funnels and conversion optimization
  • Experience with analytics tools and performance tracking
  • Ability to manage multiple campaigns and priorities simultaneously

Benefits

  • Company parties
  • Competitive salary
  • Training & development
  • Wellness resources
F45 Training CP007350 logo

F45 Training CP007350

Born in Australia, F45 Training is a team-based, functional training facility that places a huge emphasis on the 'three key factors' of motivation, innovation, and results. Merging 3 separate leading-edge fitness training styles into one consummate and compelling group training experience for its members. F45 Training combines elements of High-Intensity Internal Training (HIIT), Circuit Training, and Functional Training.The fusion of these three training concepts has lead to the development of 31 different, 45 minute workout experiences, with more in development by our F45 Athletics Department, meaning you'll never do the same workout twice. This combination of interval, cardiovascular and strength training has been proven to be the most effective workout method for burning fat and building lean muscle.The variation of our workout programming keeps our members challenged, eager to grow and ready to have fun.Ready to join the movement? For more information visit us online www.f45training.com/ashrafieh

Beirut, Beirut Governorate, LBN
10 employees (1 in marketing)

Traffic Signals

Monthly Visitors
621.4K
Monthly Google Ads Budget
$27.5K
Traffic Source Mix
Search
52.6%
Direct
38.9%
Referral
6.8%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Roles Posted (Last 30 Days)
1