Digital Marketing & Social Media Manager at F45 Training CP007350 | California, USA | $25/hr – $30/hr

F45 Training CP007350

Digital Marketing & Social Media Manager

California, USA (Hybrid)

$25/hr – $30/hrMid LevelFull time

Posted 4 months ago

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Job Summary

Own the end-to-end digital marketing for F45 Training studios, from content creation and social management to paid media, funnels, and data-driven optimization.

Content Production and Social: oversee photo/video capture, calendar, captions, and engagement across Instagram and Facebook
Paid Ads & Funnels: set up and optimize Meta, Google, and Bing campaigns; drive lead gen, retargeting, local awareness, and the lead→trial→membership funnel
Analytics & Brand: track KPIs, implement Pixel/GA tracking, deliver weekly insights, and refine creative direction

Job Description

Responsibilities

Content Creation & Production: Capture high-quality photo/video content during live classes, events, and member experiences
Execute in-studio and on-location shoots (beach workouts, events, partnerships)
Produce short-form video (Reels, Stories, Ads) aligned with F45 branding
Direct coaches/members to ensure high-performing content
Social Media Management (Organic): Create and manage Instagram & Facebook accounts (Meta ecosystem)
Plan and execute a weekly/monthly content calendar
Write high-converting captions, hooks, and CTAs
Manage DMs, comments, and engagement
Stay current on trends, formats, and algorithm shifts
Paid Advertising & Account Management (Core Digital Marketing Function): Set up, manage, and optimize ad accounts across: Meta (Facebook & Instagram Ads Manager), Google Ads (Search, Display, YouTube as applicable), Microsoft/Bing Ads

Requirements

Proven experience in digital marketing + paid ads management
Hands-on experience with:
Meta Ads Manager
Google Ads
Microsoft/Bing Ads
Strong content creation and video editing skills (CapCut, Canva, etc.)
Understanding of lead generation funnels and conversion optimization
Experience with analytics tools and performance tracking
Ability to manage multiple campaigns and priorities simultaneously

Benefits

Company parties
Competitive salary
Training & development
Wellness resources

F45 Training CP007350

Born in Australia, F45 Training is a team-based, functional training facility that places a huge emphasis on the 'three key factors' of motivation, innovation, and results. Merging 3 separate leading-edge fitness training styles into one consummate and compelling group training experience for its members. F45 Training combines elements of High-Intensity Internal Training (HIIT), Circuit Training, and Functional Training.The fusion of these three training concepts has lead to the development of 31 different, 45 minute workout experiences, with more in development by our F45 Athletics Department, meaning you'll never do the same workout twice. This combination of interval, cardiovascular and strength training has been proven to be the most effective workout method for burning fat and building lean muscle.The variation of our workout programming keeps our members challenged, eager to grow and ready to have fun.Ready to join the movement? For more information visit us online www.f45training.com/ashrafieh

Beirut, Beirut Governorate, LBN

10 employees (1 in marketing)

www.f45training.com/ashrafieh