Digital Marketing & SEO Strategist

Baton Rouge, LA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing and analytics for cancer-care campaigns and brand presence.

  • Own website content, SEO, SEM, and analytics to boost engagement and conversions.
  • Must-have: Bachelor’s degree and at least 2 years in digital marketing with WordPress and Google Analytics experience.
  • Standout: Demonstrated website marketing experience and strong written/verbal communication skills.

Job Description

Responsibilities

  • Oversight of website content, search engine optimization (SEO), search engine marketing (SEM), and other digital initiatives to drive engagement, traffic, and conversions.
  • Website Content Strategy & Management
  • SEO & Organic Growth
  • SEM & Paid Digital Advertising
  • Analytics & Performance Optimization

Requirements

  • Bachelor’s degree required, preferably in marketing, communications, public relations, journalism or related field.
  • Minimum of two years’ experience in digital marketing and communications or related field preferred.
  • Demonstrated website and marketing experience; experience with content management systems, WordPress, Google Analytics, and reputation management systems.
  • Excellent written and verbal communication skills.
      Mary Bird Perkins Cancer Center logo

      Mary Bird Perkins Cancer Center

      For over 50 years, Mary Bird Perkins Cancer Center has delivered with compassion and excellence the most advanced cancer care available. Our mission is to improve survivorship and lessen the burden of cancer through expert treatment, compassionate care, early detection, research and education.

      Founded in 2001
      Baton Rouge, Louisiana, USA
      408 employees

      Traffic Signals

      Monthly Visitors
      19.8K
      Monthly Google Ads Budget
      $68
      Traffic Source Mix
      Search
      28.5%
      Direct
      30.8%
      Referral
      4.6%
      Social
      5.9%
      Paid
      0.7%

      Headcount Trend

      Current headcount: ~408

      Funding

      Total Funding
      $2.3M
      Last Raise
      $2.3M
      Grant, 2 years ago

      Funding History

      • Apr 2024
        Grant
      • Oct 2023
        Grant • $2.3M

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