Responsibilities

• The Digital Marketing Project Manager supports the execution of strategic marketing initiatives by managing the planning, coordination, and delivery of digital campaigns, product platforms, and content.
• This role collaborates cross-functionally with service lines, IT, clinical leaders, vendors, and internal stakeholders to ensure digital content and product efforts are aligned with organizational goals and delivered on time and within scope.
• Key responsibilities include project management for digital campaigns, website updates, content & product launches, and technology integrations.
• The role plays a critical part in helping the digital marketing team increase the consumer experience across channels.

Requirements

• Education: B.S. or B.A. required.
• Experience: Minimum of 3 years of digital marketing, project management, or healthcare marketing experience required.
• Experience developing content for multiple channels.
• Experience working with content management systems (CMS) required, i.e., WordPress, Kentico, or other.
• Other: Knowledge of competitors, market conditions and health care industry trends that may affect the outcomes of marketing products and services is needed.
• Must maintain a current knowledge base of local, regional and national marketing trends and use such knowledge to provide informed opinions on concepts.
• Must have excellent customer service, interpersonal, and communication skills as well as computer skills-desk top publishing, basic math, clerical- basic filing, grammar, spelling, analytical, artistic and design skills.

Preferred

• Experience and familiarity with Google Analytics and other tracking systems preferred.
• Experience and familiarity with SEO, SEM, and paid media tactics preferred.