Digital Marketing Project Manager (Hybrid)

Baltimore, MD (Hybrid)

$69K/yr – $137K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end mobile engagement campaigns and cross-functional project delivery for member and provider audiences.

  • Own end-to-end delivery of mobile, email, and web campaigns.
  • Must-have: 3+ years in a project-related field and MS Office proficiency.
  • Standout: Experience coordinating with cross-functional teams and regulatory/compliance considerations.

Job Description

Responsibilities

  • Manage end-to-end project delivery for mobile engagement/SMS, email, and web campaigns targeting both member and provider audiences.
  • Develop project plans, timelines, budgets, and resource allocations for lifecycle, operational, and promotional communications.
  • Coordinate with cross-functional teams including marketing, provider relations, business areas, clinical teams, compliance, analytics, product, and IT.
  • Oversee campaign workflows from intake and strategy through build, QA, deployment, and performance analysis.
  • Ensure communications are optimized for mobile-first design, accessibility, and user experience.
  • Monitor and report on campaign KPIs such as open rates, click-through rates, conversions, and engagement metrics for both audiences.
  • Manage competing priorities and communication calendars across provider and member segments.
  • Identify risks, manage dependencies, and resolve issues to keep projects on track.
  • Ensure adherence to brand standards, regulatory requirements, and privacy/compliance guidelines.
  • Manage external vendors or platform partners as needed.

Requirements

  • Bachelor\'s Degree in Project Management, Business or related field
  • In lieu of a Bachelor\'s degree, an additional 4 years of relevant work experience is required in addition to the required work experience
  • 3 years experience in project related field
  • Proficient in Microsoft Office applications
  • Ability to communicate effectively both in writing and verbally
  • Ability to exercise good judgment
  • Project planning and life cycle development

Preferred

  • Project Management Professional (PMP) Certification
  • Adobe Workfront experience
  • Relay Mobile Engagement/SMS experience
  • Salesforce Marketing Cloud experience
  • Experience in regulated industries such as healthcare, insurance, finance, or government

Benefits

  • comprehensive benefits package
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CareFirst BlueCross BlueShield

CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously. Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love. Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas. RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text. Independent licensee of BCBSA.

Founded in 1934
Baltimore, Maryland, USA
7.1K employees (133 in marketing)

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$138.2K
Traffic Source Mix
Search
30.7%
Direct
60.1%
Referral
7.6%
Social
0.2%
Paid
1.3%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
101 (1% of company)

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