Drive and orchestrate integrated B2B digital marketing programs across paid, owned, and earned channels, aligning cross-functional initiatives and scalable tech/automation to optimize ROI while mentoring teammates.

• Owns the development and execution of campaign strategy, including roadmap planning, performance measurement, and continuous optimization initiatives.
• Serves as a strategic thought partner and trusted advisor to the Director, supporting high-impact decision-making and program alignment.
• Leads efforts in marketing program optimization, prioritization of initiatives, and the implementation of innovative solutions to drive results.
• Oversees complex cross-functional initiatives and manages key vendor partnerships to ensure seamless execution and accountability.
• Drives the integration of marketing technologies, establishes scalable reporting frameworks, and advances automation to improve operational efficiency.
• Provides mentorship to junior team members, contributes to team scalability and process development, with a growth path toward people management.
• Leads the strategic planning, execution, and optimization of integrated B2B digital marketing programs across paid, owned, and earned channels.
• Oversees cross-functional campaign delivery, ensuring alignment with business goals, timelines, compliance, and brand standards.
• Manages centralized campaign calendars, project workflows, and stakeholder communication to drive executional excellence.
• Directs paid media and SEO strategies, optimizing performance and ROI across platforms like Google Ads, LinkedIn, and organic search.

• Requires bilingual Chinese and English if that is not already visible in the UI.

• Wrike preferred; Asana, Trello, or similar also valued.

• medical, dental, vision, life and disability insurance, a 401(k) program with company match, paid holidays and vacation time, a company-sponsored wellness program, EAP, access to virtual primary care and virtual behavioral health at no cost for team members and their dependents.