Digital Marketing & Product Content Specialist

Escondido, CA (On-site)

$31/hr – $41/hrMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and sanitize customer-facing content across social, email, blog, and website, while ensuring accuracy across multiple systems and brand guidelines; you will coordinate social planning, email campaigns, and blog content, with backup coverage for the Marketing Director.

Job Description

Responsibilities

  • Keeping product specs and technical data accurate across our website, sales materials, and everywhere else they appear
  • Day-to-day social media planning, creating, scheduling, publishing
  • Email campaigns for construction, remediation, agriculture, government, and other target markets
  • Blog and customer-facing content, produced within our brand guides
  • Backup coverage for our Marketing Director when they're out

Requirements

  • 3–5 years in digital marketing, content, or product marketing, with genuine accuracy discipline across multiple systems
  • Excellent written communication and proofreading, accuracy is the primary deliverable of this role
  • Ability to read technical documents and translate them into clear, accurate customer-facing content
  • Demonstrated ownership of customer-facing content (social, email, blog, or web) within brand/style guides
  • Direct experience updating website content (WordPress or any CMS)
  • Working proficiency in Adobe InDesign, Canva, and Photoshop/Illustrator required at hire, not trained on the job
  • Basic SEO knowledge and the ability to interpret Google Analytics (GA4) data required at hire, not trained on the job
  • Strong Microsoft 365 skills (Word, Excel, PowerPoint, Outlook, SharePoint)
  • Ability to manage multiple parallel projects independently with reliable follow-through
  • Good judgment directing AI tools like Claude or Copilot (or clear aptitude and enthusiasm to develop it)

Preferred

  • Experience with WooCommerce, Zoho CRM, or similar platforms; email marketing platforms
  • Hands-on social media ownership across multiple platforms
  • Experience with technical, spec-driven, or compliance-bound products (ASTM, NFPA, ANSI, BABA)
  • Construction, industrial, manufacturing, or distribution background
Americover logo

Americover

5.0 Glassdoor

At Americover, we’re the smart source for polyethylene and plastic sheeting. Trusted by contractors and distributors across construction and agriculture industries, our American-made products combine reliability with quality and innovation. We protect and enhance projects from the ground up with reliable solutions, responsiveness, and quick turnarounds.

Founded in 1994
Escondido, California, USA
21 employees (2 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
10.9K
Monthly Google Ads Budget
$3.3K

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
2 (10% of company)
Median Tenure
16.4 years
Marketing Roles Posted (Last 30 Days)
1