CIEE

Digital Marketing Producer

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid digital marketing programs to grow leads and participants across multiple business lines while coordinating with stakeholders and vendors.

  • Own end-to-end paid campaigns (search, display, social) to drive leads and participants.
  • Must-have: 2–4 years in digital marketing with PPC and marketing automation (e.g., Google Ads, Meta, Marketo).
  • Standout: Cross-functional collaboration with marketing automation, web, and vendor partners to optimize performance.

Job Description

Responsibilities

  • Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines.
  • Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns.
  • Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance.
  • Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth.
  • Support day-to-day relationships with third-party digital marketing vendors and agencies.
  • Collaborate with the marketing automation manager in creating and optimizing lead scoring models.
  • Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.

Requirements

  • A bachelor’s degree or international equivalent is required, preferably in a marketing, communications, or related field
  • A minimum of 2 to 4 years of experience in digital marketing, ppc, or a related field
  • Experience producing marketing campaigns in Google Adwords, Bing Ads, Meta Ads Manager, TikTok, Marketo (or other marketing automation tool), Instagram, Snapchat, YouTube and Twitter is required
  • Strong proficiency in MS Office Word, Excel, and PowerPoint is required

Preferred

  • international travel and/or study abroad experience preferred, but not required
  • Experience working with Salesforce, DOMO, and Power BI is preferred
  • Experience with Adobe Creative Cloud applications is preferred
  • Mastery of marketing automation tools (Marketo or similar) is preferred

Benefits

  • Paid time off and Parental leave
  • Gym Reimbursement Program
  • Employee Assistance Program
  • Short-term & Long-term Disability
  • 6 floating Fridays (based on our eligibility rules)
  • CIEE Study Abroad and TEFL Program discounts
  • 403(b) Retirement Plan with employer contribution
  • Insurance Coverage (life, travel, medical, dental, and vision)
  • Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
  • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)